Behavioral and Digital Economics for Effective Management (BDEEM)

Overview

The Behavioral and Digital Economics for Effective Management (BDEEM) program from University Bourgogne Franche-Comté offers students a unique and future-oriented program structure in France with a specific behavioral and digital orientation.

This master is taught by scientists and researchers teaching modules in complete connection with their own research in the field: all researchers in behavioral economics, information and communication technologies (ICT) and information systems (IS), as well as management from the University of Bourgogne-Franche-Comté (UBFC). 

They are currently working in the CRESE research department at the University of Franche-Comté (UFC) and CREGO research department and the IAE (business department) at the University of Burgundy (UB).

Future career prospects

The BDEEM Master provides its graduates with various career perspectives in management, as well as in all industries extensively using digital technologies and in need of behavioral tools but also in academia.

It allows students to benefit from an internship placement support, a mentoring program, and numerous services support.

The graduates will act in jobs such as global strategists, analysts in counselling companies, chiefs in marketing services, management consultants, government officials, economists in banks and financial organizations, human resources managers, etc.

They can also do a PhD in Economics or in Applied Economics and Management.