Study cover for Designing Reading Experience and Interactive Storytelling
M.A. On Campus

Designing Reading Experience and Interactive Storytelling

Academy of Fine Arts and Design in Katowice

24 months
5000 EUR/year
5000 EUR/year
Tuition fee
Apply date
Start date


The Designing Reading Experience and Interactive Storytelling programme offered by the Academy of Fine Arts in Katowice is an interdisciplinary MA program in the Faculty of Graphic Design that will prepare you to take up design challenges in the field of visual communications, narration, and interaction. As a student of this program, you will learn how to design to address real-life needs.

Visit the official programme website for more information


The reality we live in is an immense universe of information that is conveyed by signs, texts, ideograms, and symbols. To move freely in this vast infinity of data we need to code it and decode it constantly. How to design to be understood and to achieve the intended objectives? 

This unique 2-year Designing Reading Experience and Interactive Storytelling  programme offered by the Academy of Fine Arts in Katowice will provide you with all the relevant knowledge, skills, and social competence to discern and define users’ needs. Equipped with these, you will be able to select appropriate tools and then produce purposeful and effective messages. All of them are core components of socially responsible design and a designer’s awareness – both of the environment, community, and his or her self.

Career opportunities

As a student in this program, you will acquire several practical skills. You will learn how to solve complex design problems and how to think creatively. What's more, you will find out how to define users’ needs and create products that address them. Yet another skill we want you to master is how to build and coordinate complex projects and thrive in interdisciplinary teams. Your job prospects are ample with such competences.

Once you graduate, you can pursue plenty of design careers. Visual identification systems designer, UX designer, exhibition space designer, or font designer? These are just a few job opportunities that will open up for you. With all the newly gained competences you can engage in the work of interdisciplinary teams, including R&D, in several industries.

Programme Structure

  • Our priority is to prepare you to work on various projects in the field of typography, editing, visual identification, data visualization, interface design, animation, games, and VR. We want to make you acquainted with research-driven design and provide you with practical tools to cultivate strong problem-solving skills. Your diploma can cover one of the following design areas:
  • A text is not just the content. What matters and influences your reading experience is also the visual quality of the text. A skilled designer has to bear it in mind. During these classes, you will learn how to analyze content carefully, and then apply appropriate visual and typographic means to address users’ needs. Typography, visual information, editing, as well as lettering and sign classes will present you with relevant methods and tools used in the process of reading experience design.


We seek open-minded candidates willing to work in an interdisciplinary team. 

This English-language master’s programme is aimed at creative, responsible and visionary graduates of such programmes of study as design, visual communication, graphic design, architecture, urban planning, interior design, exhibition design and architecture, multimedia, user experience design, environmental design.

Key information


  • Full-time
    • 24 months

Start dates & application deadlines




120 ECTS


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

There is a two-stage application process that involves:

  • portfolio presentation (PDF submissions of up to 3 MB),
  • admission interview about your professional interests and the intended subject area of your diploma work. Please prepare an electronic presentation of the design problems you are going to discuss.

Tuition Fee

To alway see correct tuition fees
  • International

    5000 EUR/year
    Tuition Fee
    Based on the tuition of 5000 EUR per year during 24 months.
  • EU/EEA

    5000 EUR/year
    Tuition Fee
    Based on the tuition of 5000 EUR per year during 24 months.
  • PLN 23,000 per year.

Living costs for Katowice

1700 - 2723 PLN /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Designing Reading Experience and Interactive Storytelling
Academy of Fine Arts and Design in Katowice


Go to your profile page to get personalised recommendations!