Digital Marketing Communications

Overview

Today's digital economy is driving change across retail, finance, government, technology, transport, education, media, entertainment and even health.

Traditional marketing has been shoved aside. Digital marketing has more importance – and bigger budgets – than ever before. 

There is a huge demand for digital marketing and communications experts who can drive marketing automation, search marketing (SEO and SEM), email and mobile marketing, online advertising, social media, big data and user experience design.

You'll learn from real-world case studies, teachers with industry experience, expert guest speakers and work integrated learning opportunities. 

Alongside you, a diverse student cohort will share their rich experiences and views. You'll make connections with professionals who will live and work around the world.

Career outcomes  

Graduates of the Digital Marketing Communications from La Trobe University  will have the opportunity to enter into a diverse marketing profession. 

Marketing as a sector employs people across a range of entry levels, taking on roles with titles such as:

• Marketing and digital marketing manager

• Communications director

• Brand and digital brand manager

• Public relations manager

• Chief digital officer

• Chief information officer