University of South Australia

18 months
35900 AUD/year
29400 AUD/year
Tuition fee
Apply date
Start date


In this Marketing degree from University of South Australia you will learn contemporary management skills and study areas such as marketing strategy and planning. You will gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.


Degree overview

  • Develop advanced skills in leadership, strategy and decision making.
  • Benefit from flexible learning arrangements to best suit your individual needs.
  • Join the Executive Partners Program for invaluable industry insights and expert advice from a senior business executive.
  • Learn from experts who advise brands like Procter & Gamble, ESPN and Nestlé.
  • Study a curriculum informed by world-class academic research from the Ehrenberg-Bass Institute for Marketing Science.
  • UniSA Business School is ranked in the top one per cent worldwide and has been awarded and overall five stars for excellence in the QS Stars Ratings 2019.
  • UniSA is ranked the World's No.1 for Brand Management research.
  • UniSA is No.1 in SA for postgraduate employment outcomes in Business and Management.

Career outcomes

Your career

With a Marketing degree from University of South Australia, your specialist skills and advanced knowledge will be welcomed across a broad range of industries. You will graduate equipped to be a leader and decision-maker, ready to operate at senior levels of an organisation in roles such as:

  • Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
  • Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets
  • Media planner/Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales
  • Social media manager: directing the social media presence of a brand, product, individual or organisation; overseeing social media marketing and advertising; developing strategies to increase effectiveness; measuring performance; managing and creating content
  • Visual communications manager: leading a creative team to realise the artistic vision of marketing strategies; overseeing graphic design elements for print, web and other media

Programme Structure

Courses include:

  • People, Leadership and Performance 
  • Business Analytics and the Data-driven Organisation 
  • Business Ethics 
  • Strategic Concepts 
  • Marketing Management 
  • Buyer Behaviour Insights 
  • Marketing Strategy and Planning 

Key information


  • Full-time
    • 18 months

Start dates & application deadlines

More details
  • If you require a student visa, you will need to allow additional time to apply for a student visa.




On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).

Other requirements

General requirements


  • A completed bachelor degree in a business discipline from a recognised higher education institution or equivalent; or
  • A completed graduate certificate in a business discipline from a recognised higher education institution.

Tuition Fee

  • International

    35900 AUD/year
    Tuition Fee
    Based on the original amount of 35900 AUD per year and a duration of 18 months.
  • National

    29400 AUD/year
    Tuition Fee
    Based on the original amount of 29400 AUD per year and a duration of 18 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

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University of South Australia