International Master of Business Administration (Tourism and Event Management)

Overview

You will learn about business strategy, international trade, global marketing, and the impact and sustainability of tourism. Courses are designed in consultation with industry professionals, so you’ll learn through real-life case studies and develop the knowledge and expertise you need to address today’s global business challenges. The Tourism and Event Management specialisation qualifies you for a professional career in a dynamic global industry.

Your career

The International Master of Business Administration (Tourism and Event Management) degree from University of South Australia qualifies you for a professional career in a dynamic global industry. You will be well placed to pursue roles in Australia and overseas and apply your skills in areas such as festivals, events and conferences, hospitality, accommodation, sport, food and beverage, attractions, recreation, resorts and entertainment services. We work closely with leading private sector organisations nationally and abroad. Our well-established links with local tourism and event groups ensure course content is tailored to suit the changing needs of industry, providing you with relevant, practical knowledge and skills.

• Attractions coordinator: conducting daily safety audits; enhancing guest experiences; providing leadership and direction to members in operations; promoting teamwork, and assisting teams in meeting quality and quantity standards
• Business development manager: working to improve an organisation’s market position and financial growth; defining strategic goals, building customer relationships, identifying business opportunities, implementing marketing initiatives
• Community development officer: maximising the use of local facilities through the development of programs, creating partnerships, and working with the community; developing initiatives for local residents to improve wellbeing and enhance quality of life
• Destination marketing manager: leading the development, implementation, and evaluation of marketing campaigns to drive bookings of experiences and events; managing paid and organic digital marketing channels; collaborating with designers to produce creative materials; effectively managing all CRM campaigns to promote packages to new and existing tourism partners