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Advertising and Brand Management

University of South Australia

Master
18 months
Duration
35900 AUD/year
29400 AUD/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

This Advertising and Brand Management degree from University of South Australia helps you gain advanced marketing knowledge and skills to develop smart and robust solutions to complex marketing issues modern organisations face in today’s business climate.

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Overview

Degree overview

  • Gain advanced management knowledge with a focus on digital media, the design and planning of effective media, and brand management strategy.
  • Learn from leading experts from the Ehrenberg-Bass Institute for Marketing Science who advise global brands such as Google, Kellogg’s and Unilever.
  • Benefit from an evidence-based approach to marketing, advertising and brand management with the latest in practical industry research, helping you to excel in the workforce.
  • Be mentored by a senior business leader through the Executive Partners Program.
  • Benefit from a range of flexible study options and learn full-time, part-time, on campus, online or in mixed mode.
  • UniSA Business School is ranked World's No.1 for Brand Management research and No.1 in SA for Marketing Research in ERA 2015.
  • UniSA is No.1 in SA for postgraduate employment outcomes in Business and Management.
  • The University of South Australia Business School is in the top one per cent worldwide and has been awarded an overall five stars for excellence in the QS Stars Ratings 2019.

Career outcomes

Your career

With a Advertising and Brand Management degree from University of South Australia, your specialist skills and advanced knowledge will be welcomed across a broad range of industries. You will graduate equipped to be a leader and decision-maker, ready to operate at senior levels of an organisation in roles such as:

  • Advertising manager: supervising the production of advertising campaigns; developing plans to increase sales for clients; acting as a liaison between their agency and its clients
  • Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
  • Digital marketing manager: driving sales and conversions; optimising website usability; implementing digital and email marketing campaigns; analysing and reporting on website performance and other digital channel initiatives; driving search optimisation and Google adwords strategy
  • Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets
  • Media planner or campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales
  • Social media manager: directing the social media presence of a brand, product, individual or organisation; overseeing social media marketing and advertising; developing strategies to increase effectiveness; measuring performance; managing and creating content

Programme Structure

Courses include:
  • Business Analytics and the Data-driven Organisation 
  • Business Ethics 
  • People, Leadership and Performance 
  • Strategic Concepts 
  • Advertising: Theory and Practice 
  • eMarketing 
  • Advertising: Planning and Buying Media 
  • Brand Management 

Key information

Duration

  • Full-time
    • 18 months

Start dates & application deadlines

More details
  • If you require a student visa, you will need to allow additional time to apply for a student visa.

Language

English
IELTS or TOEFL needed

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5 (required)
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
79 (required)
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

CRICOS CODE: 098292F

  • A completed bachelor degree in a business discipline from a recognised higher education institution or equivalent; or
  • A completed graduate certificate in a business discipline from a recognised higher education institution.

Tuition Fee

  • International

    35900 AUD/year
    Tuition Fee
    Based on the original amount of 35900 AUD per year and a duration of 18 months.
  • National

    29400 AUD/year
    Tuition Fee
    Based on the original amount of 29400 AUD per year and a duration of 18 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Advertising and Brand Management Master
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University of South Australia

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