Digital Business Management

Overview

Overview

On this MSc Digital Business Management Master's degree course, you'll learn about the frameworks, models, strategies and systems you can use to make effective, real-time decisions across a company's internal and external operating environments. You'll explore how leading enterprise software, including SAP applications, enables development and implementation of digital change in business.When you complete the course, you'll have the skills and practical experience you need to lead and manage the digital transformation of businesses in any industry.

What you'll experience

• Learn how to initiate and lead digital change from academics with professional experience and industry speakers
• Study topics such as digital strategy and leadership, digital technology and innovation, customer experience management, digital transformation, digital business applications and business analytics
• Sharpen your critical thinking, creative, analytical decision-making and reporting skills along with developing skills in using industry-leading SAP applications, and other ERP, CRM software in your career
• Complete a digital business consulting project, where you'll work with a company in the UK or overseas to develop and implement digital solutions
• Use our SAP Next-Gen Innovation Lab, where you'll see how businesses can use technologies and concepts such as the Internet of Things, machine learning, blockchain, analytics and 'big data' to transform their products and processes
• Get access to our library’s electronic resources 24/7, including thousands of ebooks, ejournals and newspapers, and databases
• Study full-time over 1 year or part-time over 2 years, at a university that has excellent teaching, research and industry engagement in this subject area
• You’ll benefit from our SAP University Alliance membership through access to their learning hub and reduced membership pricing for your SAP certification

Work experience and career planning

There's significant, increasing demand for professionals with the technical skill to deliver digital transformation for businesses and create new businesses using digital technology. This makes it a perfect time to study digital business management.

When you graduate, you'll have the skills and experience to manage a digital business, lead digital transformation and innovation projects, and create new business opportunities using digital technology.

Job roles you could go onto include:

• product manager
• client relationships/key accounts manager
• digital business practitioner
• digital transformation specialist
• enterprise system specialist
• digital platform specialist
• entrepreneur
• consultant

You could also continue your studies at PhD level in disciplines such as intelligent enterprise.

We'll give you plenty of support in finding employment through careers events, recruitment fairs and our close industrial contacts.

After you leave the University, you can get help, advice and support for up to 5 years from our Careers and Employability service, as you advance your career.

You can also continue to attend events coordinated through our Business Services Research Office, Alumni Association and SAP Next-Gen Innovation Lab, giving you chances to build contacts in the industry and keep your knowledge up-to-date.

Teaching and programme assessment

Teaching methods on this course include:

• lectures
• interactive seminars
• tutorials (one-to-one and in groups)
• practical laboratory sessions in our SAP Next-Gen Innovation Lab
• company visits

Much of your teaching takes place in the TEAL (technology-enhanced active learning) Studio. TEAL is a teaching format that merges lectures, simulations and hands-on desktop experiments to create a rich collaborative learning experience. This collaborative learning experience is further enhanced with design thinking and consulting workshops.

You'll also have access to Moodle, our virtual learning environment. This includes:

• lecture media and seminar materials
• case studies (for both seminars and lab practical sessions)
• course notices

• discussions

You’ll be assessed through:

• group research posters and 'poster defence' events
• written and video reports
• screencasts (incorporating a report and a practical exercise)
• your consulting project

You'll submit most of your coursework using our virtual learning environment, Moodle.

You can test your skills and knowledge informally before you do assessments that count towards your final mark. You'll get feedback on all practice and formal assessments so you can improve in the future.