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Overview
The way football and sports fans consume media has meant the role of content creators and marketers have had to evolve, adapt, and in some instances merge.
It is now essential to understand digital viewing trends, social media audiences and how to plan engaging and effective digital media coverage for an ever demanding fan base.
Powered by UCFB x GIS’s Global Institute of Sport (GIS), the MSc Football Communications and Digital Marketing programme leverages contemporary themes from marketing, such as digital marketing, public relations, fan engagement and multimedia journalism, to enable students to evaluate the relationships between these areas.
Those with a particular interest and experience relating to the marketing and communications industry are particularly suitable for this programme.
No longer are fan bases constricted to the home country. International audiences are now a vital, and in some instances more important, base to tap into and engage with. Premier League football clubs are global brands within themselves, let alone their all-star cast of players. Social media videos and strong in-house story tellers help to promote the club and its merchandise.GIS global study hubs
Students enrolled on the degree programme have access to the GIS global study hubs which are based at New York’s Red Bull Arena, Atlanta’s Mercedes-Benz Stadium, Toronto FC’s BMO Field and the Melbourne Cricket Ground.
Each venue will play host to week-long GIS Global Summits, enabling students and graduates to enhance their knowledge and expertise of the international sports industry.
Career Prospects
The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the football industry. The programme has been developed for those with aspirations towards senior positions within the core media and marketing departments of football and sports clubs and similar organisations.
82% of Master’s graduates are in employment within six months, with two-thirds of those working in sport.Get more details
Visit official programme websiteProgramme Structure
Semester One:
- Digital Marketing for Football
- Engaging the Football Consumer
- Public Relations and Crisis Management in Football
- Multimedia Football Journalism
Semester Three:
- Dissertation and Research Methods
Key information
Duration
- Full-time
- 12 months
- Part-time
- 24 months
Start dates & application deadlines
- StartingApplication deadline not specified.
Language
English
IELTS 6
Delivered
On Campus
Disciplines
Sports Management Sports Sciences Digital Marketing View 321 other Masters in Sports Sciences in United KingdomAcademic requirements
GPA Upper Second Class
English requirements
IELTS 6
Other requirements
General requirements
- Personal statement
- Copy of transcripts of highest qualification achieved and English translations (if applicable)
- One academic and one professional reference and English translation (if applicable)
- Copy of proof of English language level e.g. Academic IELTS certificate (if applicable)
Tuition Fee
To alway see correct tuition fees
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International
16450 GBP/yearTuition FeeBased on the tuition of 16450 GBP per year during 12 months. -
National
10950 GBP/yearTuition FeeBased on the tuition of 10950 GBP per year during 12 months.
Living costs for London
1137 - 2157 GBP /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
A Postgraduate Loan of up to £10,609.00 can help with course fees while you study a postgraduate master’s course.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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