Studyportals
M.Sc. On Campus

Football Communications and Digital Marketing

UCFB x GIS

12 months
Duration
16450 GBP/year
10950 GBP/year
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Start date

About

The MSc Football Communications and Digital Marketing degree programme at UCFB x GIS’s Global Institute of Sport (GIS) is designed for graduates and industry practitioners with a keen interest in football and sport.

Overview

The way football and sports fans consume media has meant the role of content creators and marketers have had to evolve, adapt, and in some instances merge. 

It is now essential to understand digital viewing trends, social media audiences and how to plan engaging and effective digital media coverage for an ever demanding fan base.

Powered by UCFB x GIS’s Global Institute of Sport (GIS), the MSc Football Communications and Digital Marketing programme leverages contemporary themes from marketing, such as digital marketing, public relations, fan engagement and multimedia journalism, to enable students to evaluate the relationships between these areas. 

Those with a particular interest and experience relating to the marketing and communications industry are particularly suitable for this programme.

No longer are fan bases constricted to the home country. International audiences are now a vital, and in some instances more important, base to tap into and engage with. Premier League football clubs are global brands within themselves, let alone their all-star cast of players. Social media videos and strong in-house story tellers help to promote the club and its merchandise.

GIS global study hubs  

Students enrolled on the degree programme have access to the GIS global study hubs which are based at New York’s Red Bull Arena, Atlanta’s Mercedes-Benz Stadium, Toronto FC’s BMO Field and the Melbourne Cricket Ground. 

Each venue will play host to week-long GIS Global Summits, enabling students and graduates to enhance their knowledge and expertise of the international sports industry. 

Career Prospects

The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the football industry. The programme has been developed for those with aspirations towards senior positions within the core media and marketing departments of football and sports clubs and similar organisations.

82% of Master’s graduates are in employment within six months, with two-thirds of those working in sport.

Programme Structure

Semester One: 

  • Digital Marketing for Football
  • Engaging the Football Consumer
Semester Two: 
  • Public Relations and Crisis Management in Football
  • Multimedia Football Journalism 

Semester Three: 

  • Dissertation and Research Methods

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

  • Personal statement
  • Copy of transcripts of highest qualification achieved and English translations (if applicable)
  • One academic and one professional reference and English translation (if applicable)
  • Copy of proof of English language level e.g. Academic IELTS certificate (if applicable)

Tuition Fee

To alway see correct tuition fees
  • International

    16450 GBP/year
    Tuition Fee
    Based on the tuition of 16450 GBP per year during 12 months.
  • National

    10950 GBP/year
    Tuition Fee
    Based on the tuition of 10950 GBP per year during 12 months.

Living costs for London

1137 - 2157 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

A Postgraduate Loan of up to £10,609.00 can help with course fees while you study a postgraduate master’s course.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

Our partners

Football Communications and Digital Marketing
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UCFB x GIS

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