The way football and sports fans consume media has meant the role of content creators and marketers have had to evolve, adapt, and in some instances merge.
It is now essential to understand digital viewing trends, social media audiences and how to plan engaging and effective digital media coverage for an ever demanding fan base.
Powered by UCFB x GIS’s Global Institute of Sport (GIS), the MSc Football Communications and Digital Marketing programme leverages contemporary themes from marketing, such as digital marketing, public relations, fan engagement and multimedia journalism, to enable students to evaluate the relationships between these areas.
Those with a particular interest and experience relating to the marketing and communications industry are particularly suitable for this programme.No longer are fan bases constricted to the home country. International audiences are now a vital, and in some instances more important, base to tap into and engage with. Premier League football clubs are global brands within themselves, let alone their all-star cast of players. Social media videos and strong in-house story tellers help to promote the club and its merchandise.
GIS global study hubs
Students enrolled on the degree programme have access to the GIS global study hubs which are based at New York’s Red Bull Arena, Atlanta’s Mercedes-Benz Stadium, Toronto FC’s BMO Field and the Melbourne Cricket Ground.
Each venue will play host to week-long GIS Global Summits, enabling students and graduates to enhance their knowledge and expertise of the international sports industry.
The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the football industry. The programme has been developed for those with aspirations towards senior positions within the core media and marketing departments of football and sports clubs and similar organisations.82% of Master’s graduates are in employment within six months, with two-thirds of those working in sport.
Get more detailsVisit official programme website
- Digital Marketing for Football
- Engaging the Football Consumer
- Public Relations and Crisis Management in Football
- Multimedia Football Journalism
- Dissertation and Research Methods
- 12 months
- 24 months
Start dates & application deadlines
- StartingApplication deadline not specified.
DisciplinesSports Management Sports Sciences Digital Marketing View 321 other Masters in Sports Sciences in United Kingdom
- Personal statement
- Copy of transcripts of highest qualification achieved and English translations (if applicable)
- One academic and one professional reference and English translation (if applicable)
- Copy of proof of English language level e.g. Academic IELTS certificate (if applicable)
International16450 GBP/yearTuition FeeBased on the tuition of 16450 GBP per year during 12 months.
National10950 GBP/yearTuition FeeBased on the tuition of 10950 GBP per year during 12 months.
Living costs for London
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
A Postgraduate Loan of up to £10,609.00 can help with course fees while you study a postgraduate master’s course.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Updated in the last year
Check the official programme website for potential updates.