M.Sc. On Campus

Strategic Marketing

Maynooth University

12 months
15000 EUR/year
8300 EUR/year
Tuition fee
Apply date
Start date


The Strategic Marketing programme from Maynooth University is focussed on developing high level knowledge and skills in marketing. Marketing is more than just an organisational function. 

Visit the official programme website for more information


It is a customer-centric, enterprise-wide set of processes, systems, and activities that connect firms and customers in a dynamic global marketplace. This global market place is interconnected and one of the underlying themes in this programme is that of relationships. While marketing is partially transactional, deep long lasting relationships are a feature of marketing practice. This programme is underpinning by relationship concepts through consideration of issues such as sales management in an international environment, increasingly important in a post-Brexit Europe, and the value of analytics to help organisations understand the big data environment that firms operate within. Consumers today are more discriminating and perceptive. This programme will develop your understanding of how consumers make decisions in the current environment.


This Strategic Marketing programme from Maynooth University provides graduates with significant insights into the modern consumer and insights into how businesses, including government, operate from a marketing perspective. A strategic perspective on the different challenges facing organisations, including big data, social media, globalisation and changing consumers will enable you to take your career to the next level. There are significant opportunities to enhance your employability: a live case study with a company, a focus on international selling (a key national objective evidenced by recent Enterprise Ireland reports), and a concentration on analytical skills. 

These specific experiences are enhanced by a core module that emphasises your personal career journey. The Work Placement (full-time mode only) or Business Research Project capstone elements are particularly valuable to employers as they demonstrate your ability to apply your learning in the world of work.

Programme Structure

Courses include:

  • Strategic Management: Tools and Concepts
  • Consumer Behaviour & Sustainability
  • The Digital Marketplace
  • Career Planning and Development
  • Marketing Analytics
  • International Sales Management
  • Marketing Live
  • Actionable Insights Through Research

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines




On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • Candidates should have a minimum 2.2 grade honours (level 8) degree in a business discipline. In exceptional circumstances consideration will be given to candidates who do not hold a primary degree, but who do have at least 10 years relevant work experience at least 3 of which must be in a management position. 
  • This is done through the Maynooth University Procedure for Non Standard Entrants and Recognition of Prior Experiential Learning.
  • International applicants must have a recognised primary degree in Business which is considered equivalent to Irish university primary degree level at 2.2.

Tuition Fee

To alway see correct tuition fees
  • International

    15000 EUR/year
    Tuition Fee
    Based on the tuition of 15000 EUR per year during 12 months.
  • EU/EEA

    8300 EUR/year
    Tuition Fee
    Based on the tuition of 8300 EUR per year during 12 months.
  • Part-time EU: 5,200

Living costs for Maynooth

650 - 1000 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


These postgraduate scholarships for Masters study are funded with the support of the Alumni Affinity Card and provide graduates of Maynooth University with a €5,000 scholarship towards fees for a full-time Taught Masters programme at Maynooth University. 

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

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Strategic Marketing
Maynooth University


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