M.Sc. On Campus


Maynooth University

24 months
7500 EUR/year
4150 EUR/year
Tuition fee
Apply date
Start date


The Marketing programme from Maynooth University is for the non-business graduate who is interested in how individuals and organisations (including governments) interact in the marketplace for goods and services. 

Visit the official programme website for more information


Key Features

Marketing plays a key role in value creation for not only customers and businesses but also for society. Marketing is more than a function. It is a customer-centric, enterprise-wide set of processes, systems, and activities that connect firms and customers in a dynamic global marketplace. Effective marketing requires an understanding of the business as a whole and of the managerial value creation and capture process. 

Recent market reports have demonstrated that consumers are becoming more discerning and also have more information at their fingertips about products and services. For organisations to compete in this increasingly internationalised and competitive market, they need to have a strong marketing function. This function considers issues such as communications with customers and the behaviours of prospective and current customers. How organizations operate in a digital environment is an integral part of Marketing and as such it is a key feature of the programme integrated throughout the offering.

The Marketing programme from Maynooth University  runs in block mode with two taught modules in semesters 1 and 2 for both years, and then a Business Research Project  for the final semester. This challenging and demanding conversion programme is fast-paced, developing a high level of competence in marketing and business across the programme. Modules are delivered over two semesters (September-January & February-May) with the Business Research Project conducted in the second year. The programme will generally be delivered through lectures, presentations, and intensive workshops, generally in blocks of two full days every month, followed by less structured supervision contact for the Business Research Project.

Programme Structure

Courses include:

  • Marketing and Branding
  • Digital Business
  • Advertising & Marketing Communications
  • Actionable Insights Through Research
  • Consumer Behaviour & Sustainability
  • Digital Business
  • Advertising & Marketing Communications

Key information


  • Part-time
    • 24 months

Start dates & application deadlines




On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • Candidates should have a minimum 2.2 grade honours (level 8) degree in a non-business discipline. In exceptional circumstances consideration will be given to candidates who do not hold a primary degree, but who do have at least 5 years relevant work experience at least 3 of which must be in a management position. This is done through the Maynooth University Procedure for Non Standard Entrants and Recognition of Prior Experiential Learning.
  • International applicants must have a recognised primary degree which is considered equivalent to Irish university primary degree level.

Tuition Fee

To alway see correct tuition fees
  • International

    7500 EUR/year
    Tuition Fee
    Based on the tuition of 15000 EUR for the full programme during 24 months.
  • EU/EEA

    4150 EUR/year
    Tuition Fee
    Based on the tuition of 8300 EUR for the full programme during 24 months.

Living costs for Maynooth

650 - 1000 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

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