12 months
18057 EUR/year
18057 EUR/year
Tuition fee
Apply date
Start date


The Strategic Marketing programme from Middlesex University Dubai brings to life the global focus on marketing as a strategic managerial function that drives organisation-wide initiatives in delivering customer value. 

Visit the official programme website for more information


Why Study MSc Strategic Marketing ?

The Strategic Marketing programme from Middlesex University Dubai aims to prepare you for successful employment by encouraging the development of a range of knowledge and skills that will enable you to work effectively, both collaboratively and individually. It is designed to develop your understanding of Strategic Marketing and its integration into an organisation’s overall corporate strategy.

Future Careers and Employability

The programme is designed to equip students with the skills and knowledge to pursue successful careers in marketing roles across a wide range of different industry sectors and types of organisation. This MSc is for those who wish to develop their skills and acquire knowledge to build or further their career in private, public or charitable organisations.

Graduates will be equipped to pursue a career in a range of marketing positions such as that of Marketing Consultant, Marketing Executive, Marketing Analyst, Researcher and Brand Executive. For those students intending to further their education, the MSc in Strategic Marketing will equip them with a range of skills required for Doctoral level study.

Programme Structure

Courses include:

  • Marketing Strategy, Leadership and Planning 
  • Strategic Brand Management 
  • Research Methods and Dissertation 
  • Brand Analytics, Methods and Strategies 
  • Digital Marketing 
  • Innovation-Driven Marketing 
  • Product Management Strategies

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines


180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA

Other requirements

General requirements

  • A second class honours degree or above in any discipline awarded by a UK University or a recognised overseas institution, or
  • An equivalent qualification accepted by the University, or
  • A professional qualification deemed to be of an equivalent standard.

Tuition Fee

To alway see correct tuition fees
  • International

    18057 EUR/year
    Tuition Fee
    Based on the tuition of 18057 EUR for the full programme during 12 months.
  • National

    18057 EUR/year
    Tuition Fee
    Based on the tuition of 18057 EUR for the full programme during 12 months.

80,700 AED 

Living costs for Dubai

5300 - 9200 AED /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Strategic Marketing
Middlesex University Dubai


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