12 months
18057 EUR/year
18057 EUR/year
Tuition fee
Apply date
Start date


The Digital Marketing degree from Middlesex University Dubai is taught within Middlesex University’s Marketing, Branding and Tourism Department in the Business School. This is an exciting programme that will give students the opportunity to explore Digital Marketing theory and tools within an established and intellectually rigorous context and framework.  

Visit the official programme website for more information


It will provide a diverse range of knowledge, competences and skills required to become Professional Digital Marketers. In response to the need of Digital Marketing professionals in the contemporary world, the MSc programme combines conceptual and theoretical thinking with the opportunity to develop practical insight and application.

This Digital Marketing degree from Middlesex University Dubai offers a comprehensive take on digital marketing with a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.

Embedding an understanding of Digital Marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based activities, including the use of real-life case studies, and a residential week with industry professionals. There is also the opportunity to incorporate a 6 month industry placement into your learning, enhancing the opportunity to integrate theory and practice.

Future Careers and Employability

The programme is designed to equip students with the skills and knowledge to pursue successful careers in digital marketing roles across a wide range of different industry sectors and types of organisation. This MSc is for those who wish to develop their skills and acquire knowledge to build or further their career in private, public or charitable organisations. Graduates will be equipped with general and specialised knowledge to become Digital Entrepreneurs or pursue a career in a range of digital marketing positions such as that of Digital Marketing Consultant, Digital Campaign Manager and Social Media Analyst.  For those students intending to further their education, the MSc in Digital Marketing will equip them with a range of skills required for Doctoral level study.

The University Employability Service offers postgraduate students support in planning their career. The Chartered Institute of Marketing, Institute of Direct Marketing, Institute of Practitioners in Advertising and many other professional bodies offer career support to members and highlight job opportunities for all graduates.

Programme Structure

Courses include:

  • Research Methods and Dissertation 
  • Digital Advertising 
  • Digital and Social Media Analytics
  • E-Marketing and Social Media Management 
  • Marketing Strategy, Leadership and Planning 
  • Internship in the Digital Sector
  • Innovation-Driven Marketing 

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines


180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA

Other requirements

General requirements

Applicants should normally have:

  • A second class honours degree or above in marketing, communications, or a business related field
  • We will also accept a professional qualification of an equivalent standard

Tuition Fee

To alway see correct tuition fees
  • International

    18057 EUR/year
    Tuition Fee
    Based on the tuition of 18057 EUR for the full programme during 12 months.
  • National

    18057 EUR/year
    Tuition Fee
    Based on the tuition of 18057 EUR for the full programme during 12 months.

80,700 AED 

Living costs for Dubai

5300 - 9200 AED /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Middlesex University Dubai


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