12 months
Duration
17000 EUR/year
17000 EUR/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The Digital Marketing programme at the SKEMA Business School produces graduates who are competent, practised and experienced in three key areas the​ job market requires: project management, new technologies and web-marketing, and the development of new business ideas.

Overview

The MSc achieves this by redefining the role of the student: students take on the role of junior consultants from the beginning of the year. At the start of the year companies come to SKEMA to present projects they would like students of this MSc to manage. They are real life assignments with expected deliverables, budget and deadlines to respect. Students choose the project they would like to work on, and start working immediately. 

The Digital Marketing programme at the SKEMA Business School is structured so that students are presented with relevant web-marketing and project management concepts in class. Students then apply the concepts taught in class to the projects they are working on. All the while, they are guided by the professor-coaches who monitor their work, giving feedback and calling for revisions when needed. 

Over recent years students have done projects for companies such as Amadeus, Orange, IBM, Dow AgroSciences, Air Cannes, the Opera of Nice, Nike… Projects included product launches, website creation, web-marketing, events management, re-branding.

​This MSc leads to the Google Adwords and Google Analytics certifications and to the PMI certifications: CAPM or PMP.

Career opportunities

Web-marketer, SEM manager, account manager, project manager, product marketing manager, communication manager, consultant in web-marketing, management consultant, media planner, web analyst, traffic manager, community manager, e-commerce manager, quality and sales management. 

This Digital Marketing programme at the SKEMA Business School cuts across many domains of management (communication, marketing, project management, sustainable development, web-site, ​graphic design, brand and product management…) with expertise in internet, new technologies and web-marketing. 

In all sectors, graduates of the programme manage new product launches, services, events and franchises; they also manage and develop corporate and business websites.

Accreditation

This MSc is a CGE-accredited, full-time programme with eight months of courses followed by work experience or a research project.

Programme Structure

Courses include:

  • ​Digital Marketing & Advertising Strategy
  • E-Commerce and E-CRM, Social Network & Community Management
  • Digital Project Consulting
  • Web Design Tools and Techniques
  • Online communication & Web-site Conception
  • Web Design Tools and Techniques

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

More details
  • We hold rolling admissions throughout the year with a deadline every 15th of the month.

Credits

30 ECTS

Delivered

On Campus

Academic requirements

GRE admission requirements GRE®
Required
GMAT admission requirements GMAT
Required

Other requirements

General requirements

  • Eligible to apply: students who hold a three-year university degree or equivalent.
  • Require​ments - MSc: 
  • Eligible to apply: students who hold a four-year university degree or equivalent + two months minimum of professionnal experience. In some cases, a three-year degree with substantial professional experience can be accepted.
  • Students will be required to reach the necessary level for the MSc before moving to year two.
  • English proficiency
  • GMAT/GRE is not mandatory, however a good score strengthens the application.

Tuition Fee

To alway see correct tuition fees
  • International

    17000 EUR/year
    Tuition Fee
    Based on the tuition of 17000 EUR per year during 12 months.
  • EU/EEA

    17000 EUR/year
    Tuition Fee
    Based on the tuition of 17000 EUR per year during 12 months.

Living costs for Sophia Antipolis

640 - 950 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Digital Marketing
-
SKEMA Business School

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