Overview

The MSc achieves this by redefining the role of the student: students take on the role of junior consultants from the beginning of the year. At the start of the year companies come to SKEMA to present projects they would like students of this MSc to manage. They are real life assignments with expected deliverables, budget and deadlines to respect. Students choose the project they would like to work on, and start working immediately.

The Digital Marketing programme at the SKEMA Business School is structured so that students are presented with relevant web-marketing and project management concepts in class. Students then apply the concepts taught in class to the projects they are working on. All the while, they are guided by the professor-coaches who monitor their work, giving feedback and calling for revisions when needed.

Over recent years students have done projects for companies such as Amadeus, Orange, IBM, Dow AgroSciences, Air Cannes, the Opera of Nice, Nike… Projects included product launches, website creation, web-marketing, events management, re-branding.

This MSc leads to the Google Adwords and Google Analytics certifications and to the PMI certifications: CAPM or PMP.

Career opportunities

Web-marketer, SEM manager, account manager, project manager, product marketing manager, communication manager, consultant in web-marketing, management consultant, media planner, web analyst, traffic manager, community manager, e-commerce manager, quality and sales management.

This Digital Marketing programme at the SKEMA Business School cuts across many domains of management (communication, marketing, project management, sustainable development, web-site, graphic design, brand and product management…) with expertise in internet, new technologies and web-marketing.

In all sectors, graduates of the programme manage new product launches, services, events and franchises; they also manage and develop corporate and business websites.

Accreditation

This programme is RNCP accredited.

Programme Structure

Courses include:

Digital Marketing & Advertising Strategy

E-Commerce and E-CRM, Social Network & Community Management

Digital Project Consulting

Web Design Tools and Techniques

Online communication & Web-site Conception

Web Design Tools and Techniques

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2024-09-11 00:00:00

Apply anytime.

More details

We hold rolling admissions throughout the year with a deadline every 15th of the month.

Language

English

IELTS

6

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TOEFL^® IBT

71

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Credits

90 ECTS

Delivered

On Campus

Disciplines

Digital Marketing View 40 other Masters in Digital Marketing in France

Academic requirements

GRE^®

Required

GMAT

Required

English requirements

IELTS

6

Schedule an IELTS test!

TOEFL^® IBT

71

Interested in an IELTS preparation course? Get started here

Other requirements

General requirements

Eligible to apply: students who hold a three-year university degree or equivalent.
Requirements - MSc:
Eligible to apply: students who hold a four-year university degree or equivalent + two months minimum of professionnal experience. In some cases, a three-year degree with substantial professional experience can be accepted.

Students will be required to reach the necessary level for the MSc before moving to year two.

English proficiency
GMAT/GRE is not mandatory, however a good score strengthens the application.

Tuition Fee

To always see correct tuition fees

International

18000 EUR/year

Tuition Fee

Based on the tuition of 18000 EUR for the full programme during 12 months.
EU/EEA

18000 EUR/year

Tuition Fee

Based on the tuition of 18000 EUR for the full programme during 12 months.

Living costs for Sophia Antipolis

640 - 950 EUR /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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