Studyportals

Digital Marketing

SKEMA Business School

M.Sc. On Campus
12 months
Duration
17000 EUR/year
17000 EUR/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The Digital Marketing programme at the SKEMA Business School produces graduates who are competent, practised and experienced in three key areas the​ job market requires: project management, new technologies and web-marketing, and the development of new business ideas.

Overview

The MSc achieves this by redefining the role of the student: students take on the role of junior consultants from the beginning of the year. At the start of the year companies come to SKEMA to present projects they would like students of this MSc to manage. They are real life assignments with expected deliverables, budget and deadlines to respect. Students choose the project they would like to work on, and start working immediately. 

The programme is structured so that students are presented with relevant web-marketing and project management concepts in class. Students then apply the concepts taught in class to the projects they are working on. All the while, they are guided by the professor-coaches who monitor their work, giving feedback and calling for revisions when needed. 

Over recent years students have done projects for companies such as Amadeus, Orange, IBM, Dow AgroSciences, Air Cannes, the Opera of Nice, Nike… Projects included product launches, website creation, web-marketing, events management, re-branding.

​This MSc leads to the Google Adwords and Google Analytics certifications and to the PMI certifications: CAPM or PMP.

Career opportunities

Web-marketer, SEM manager, account manager, project manager, product marketing manager, communication manager, consultant in web-marketing, management consultant, media planner, web analyst, traffic manager, community manager, e-commerce manager, quality and sales management. 

This Digital Marketing programme at the SKEMA Business School cuts across many domains of management (communication, marketing, project management, sustainable development, web-site, ​graphic design, brand and product management…) with expertise in internet, new technologies and web-marketing. 

In all sectors, graduates of the programme manage new product launches, services, events and franchises; they also manage and develop corporate and business websites.

Accreditation

This MSc is a CGE-accredited, full-time programme with eight months of courses followed by work experience or a research project.

Programme Structure

Courses include:

  • ​Digital Marketing & Advertising Strategy
  • E-Commerce and E-CRM, Social Network & Community Management
  • Digital Project Consulting
  • Web Design Tools and Techniques
  • Online communication & Web-site Conception
  • Web Design Tools and Techniques

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

More details
  • Recruitment is carried out on a rolling admissions basis. However, given the limited number of places, cand​​idates are advised to apply as early as possible.

Language

English
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
71
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!

Credits

30 alternative credits

Delivered

On Campus

Academic requirements

GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
Required
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.
Required

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
71
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!

Other requirements

General requirements

  • Eligible to apply: students who hold a three-year university degree or equivalent.
  • Require​ments - MSc: 
  • Eligible to apply: students who hold a four-year university degree or equivalent + two months minimum of professionnal experience. In some cases, a three-year degree with substantial professional experience can be accepted.
  • Students will be required to reach the necessary level for the MSc before moving to year two.
  • English proficiency
  • GMAT/GRE is not mandatory, however a good score strengthens the application.

Tuition Fee

  • International

    17000 EUR/year
    Tuition Fee
    Based on the original amount of 17000 EUR per year and a duration of 12 months.
  • EU/EEA

    17000 EUR/year
    Tuition Fee
    Based on the original amount of 17000 EUR per year and a duration of 12 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

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