Studyportals

Strategic Event Management and Tourism Management

SKEMA Business School

M.Sc. On Campus
12 months
Duration
17000 EUR/year
17000 EUR/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The Strategic Event Management and Tourism Management programme at SKEMA Business School gives students the tools, knowledge and attitudes to succeed in business event​s and tourism - global economic sectors of increasing importance.

Overview

The specific objectives of the Strategic Event Management and Tourism Management programme at SKEMA Business School are to advance students’ leadership skills, to develop understanding of strategy, gain a thorough appreciation of the nature and characteristics of users of business events and of leisure visitors, and to provide students with the management, marketing and knowledge management tools so that they can lead the way in this rapidly changing environment. 

  • The Strategic Events Management track is tailor-made for the MICE (meetings, incentives, conferences, exhibitions/events) industry following extensive consultation with leading professionals in the field. The track profiles stakeholders within the industry (corporate, government and association clients, venues and event services and destinations) and follows market trends. It also focuses on teaching specialist strategic skills in the areas of management, finance, IT and sales and marketing in the events and meetings management profession.
  • The Strategic Tourism Management track is multidisciplinary rather than built around specific areas such as travel or hospitality. Global strategic tourism issues and techniques are focussed on, producing graduates who are able to choose from a variety of careers in, and related to, tourism management and marketing. Speciality areas cover tourism marketing, as well as the application of I.T. tools in leisure tourism marketing and management.

The MSc is guided by an Advisory Board of representatives from the following companies or institutions: 

  • Accor Hotels
  • China National Convention Centre
  • European Society of Cardiology
  • Hatfield House
  • HelmsBriscoe
  • Leading Hotels of the World
  • MCI
  • Tourism Australia
  • Tourism Vancouver
  • TTC International

Career opportunities

This MSc cuts across a number of disciplines, presented in two separate tracks: Strategic Event Management and Strategic Tourism Management. Graduates of this MSc find work in a broad range of supervisory, managerial and consulting positions in both public and private sector tourism or event organisations, often with a marketing and sales orientation. 

Within a relatively short time span after graduating, Event Management alumni can be expected to go on to managerial posts within conference centres, international associations, professional conference organisers, destination management companies, convention bureaux, exhibition organisers etc. Similarly, Tourism Management graduates can go on to positions in destination, hotel, travel or distribution marketing and sales.

Programme Structure

Courses include:

  • Contemporary Business Strategy in Events & Tourism: Case studies & site inspections
  • Financial Decision Making in Events & Tourism
  • Gaining Insights Through Numbers
  • International Economic Policy for Tourism & Events
  • Preparing your career: Skills Set and Environmental Analysis in Events & Tourism
  • Talent Management in Events & Tourism
  • Basics of Revenue Management
  • Sales & Customer Relationship Marketing in Events and Tourism
  • Strategic Marketing Projects in Tourism and Events
  • Contemporary Business Strategy: The Global Nature of Tourism and Events

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

More details
  • Recruitment is carried out on a rolling admissions basis. However, given the limited number of places, cand​​idates are advised to apply as early as possible.

Language

English
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
71
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!

Credits

30 alternative credits

Delivered

On Campus

Academic requirements

GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
Required
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.
Required

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
71
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!

Other requirements

General requirements

  • Eligible to apply: students who hold a three-year university degree or equivalent.
  • Eligible to apply: students who hold a four-year university degree or equivalent + two months minimum of professionnal experience. In some cases, a three-year degree with substantial professional experience can be accepted.
  • Students will be required to reach the necessary level for the MSc before moving to year two.
  • English proficiency
  • GMAT/GRE is not mandatory, however a good score strengthens the application.

Tuition Fee

  • International

    17000 EUR/year
    Tuition Fee
    Based on the original amount of 17000 EUR per year and a duration of 12 months.
  • EU/EEA

    17000 EUR/year
    Tuition Fee
    Based on the original amount of 17000 EUR per year and a duration of 12 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Our partners

Strategic Event Management and Tourism Management
-
SKEMA Business School

Wishlist

Go to your profile page to get personalised recommendations!