Studyportals
M.Sc. On Campus

Digital Marketing and Channel Management

University of Surrey

12 months
Duration
20800 GBP/year
13500 GBP/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Technology has created new challenges and opportunities for businesses: from their products and services, to the way that distribution functions. The Digital Marketing and Channel Management programme at the University of Surrey will provide you with the theoretical knowledge and hands-on skills employers are looking for in this challenging but exciting environment.

Overview

Why choose this course

Because, by the end of this Digital Marketing and Channel Management programme at the University of Surrey, you’ll be able to use your digital marketing knowledge to create marketing communication campaigns for both social media and more traditional channels. 

You’ll also have a practical understanding of marketing analytics and channel management, so you can make well-informed decisions in practice.

What you will study

This MSc course combines two areas: digital marketing and channel management. Whether you choose the 12-month or 15-month version, you’ll explore both fields in detail, studying topics including social media, entrepreneurship and marketing analytics. You’ll also choose two optional modules based on your own interests and career aspirations.

This course is taught through interactive lectures, seminars and small-group laboratory sessions. You’ll also attend talks by industry guest speakers, who will share practical examples and help you reflect on what you learn, giving you the opportunity to develop your professional network.

Accreditation

  • Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
  • Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

Programme Structure

Modules include:

  • Applied Marketing Research
  • Channel Management
  • Digital Marketing & Social Media
  • Entrepreneurship And The Digital Economy
  • Consumer Behaviour
  • Dissertation In Marketing And Retail Management
  • E-business
  • Integrated And Digital Marketing Communications

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification.

Tuition Fee

To alway see correct tuition fees
  • International

    20800 GBP/year
    Tuition Fee
    Based on the tuition of 20800 GBP per year during 12 months.
  • National

    13500 GBP/year
    Tuition Fee
    Based on the tuition of 13500 GBP per year during 12 months.

Living costs for Guildford

660 - 1140 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Digital Marketing and Channel Management
-
University of Surrey

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