The 21st century is witnessing an unprecedented growth in technological innovation, across all business sectors.
Yet, the majority of business undergraduates lack the necessary educational background that would allow them to fully understand how emerging technologies open the way to new business opportunities. Likewise, graduates from engineering lack the necessary business background that would enable them to focus their innovativeness and skills in economically sustainable ideas for new products and/or services.
The Department of Marketing in Strathclyde Business School and the Department of Design, Manufacturing & Engineering Management (DMEM) in our faculty of Engineering, have collaborated to develop a masters level programmes to bridge this gap.
The aim of the MSc Innovation and Marketing Management at University of Strathclyde is to provide you with an understanding of how technology and innovation must meet with the demand for technology driven products and/or services.
Assessment for core classes is a combination of examinations worth 60% and assignments worth 40%. Elective classes have no examinations and are assessed in a variety of ways using essay/report based assignments worth 100%.
Upon successful completion of 180 credits from taught classes, the Marketing Works project and dissertation, you'll be awarded the MSc in Innovation & Marketing Management. A Postgraduate Diploma in Innovation & Marketing Management is available for those who achieve 120 credits.
AACSB, AMBA & EQUIS
Get more detailsVisit official programme website
- Brand Management and Product Strategy
- Strategic Marketing Management
- Strategic Technology Management
- Design Management
- Product Costing and Financial Management
- Strategic Procurement Management
- International Marketing Research
- Supply Chain Operations
- Marketing Works: Group Consultancy Project
- Management of Innovation
- Marketing Research
- Export Marketing
- International Services Marketing
- B2B and Key Account Management
- Management of Total Quality and Continuous Improvement
- Design Methods
- Supply Chain Operations
Check out the full curriculumVisit official programme website
- 12 months
Start dates & application deadlines
- StartingApply anytime.
- There’s no formal closing date for postgraduate applications
DisciplinesMarketing Management, Organisation & Leadership Innovation Management View 140 other Masters in Innovation Management in United Kingdom
Explore more key informationVisit official programme website
- Second-class Honours degree or non-UK equivalent qualification in business, economics, engineering or science.
Make sure you meet all requirementsVisit official programme website
International23050 GBP/yearTuition FeeBased on the original amount of 23050 GBP for the full programme and a duration of 12 months.
National14150 GBP/yearTuition FeeBased on the original amount of 14150 GBP for the full programme and a duration of 12 months.
Rest of UK £14,150
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Double-check all feesVisit official programme website
Apply and win up to €10000 to cover your tuition fees.