Studyportals

Innovation and Marketing Management 

University of Strathclyde

M.Sc. On Campus
12 months
Duration
23050 GBP/year
14150 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

This MSc Innovation and Marketing Management at University of Strathclyde, unique in Europe, brings together the fields of marketing and engineering in an integrated course that enables graduates to pursue a professional career in either direction with tremendous success.

Visit the official programme website for more information

Overview

The 21st century is witnessing an unprecedented growth in technological innovation, across all business sectors.

Yet, the majority of business undergraduates lack the necessary educational background that would allow them to fully understand how emerging technologies open the way to new business opportunities. Likewise, graduates from engineering lack the necessary business background that would enable them to focus their innovativeness and skills in economically sustainable ideas for new products and/or services.

The Department of Marketing in Strathclyde Business School and the Department of Design, Manufacturing & Engineering Management (DMEM) in our faculty of Engineering, have collaborated to develop a masters level programmes to bridge this gap.

The aim of the MSc Innovation and Marketing Management at University of Strathclyde  is to provide you with an understanding of how technology and innovation must meet with the demand for technology driven products and/or services.

Assessment for core classes is a combination of examinations worth 60% and assignments worth 40%. Elective classes have no examinations and are assessed in a variety of ways using essay/report based assignments worth 100%.

Course awards

Upon successful completion of 180 credits from taught classes, the Marketing Works project and dissertation, you'll be awarded the MSc in Innovation & Marketing Management. A Postgraduate Diploma in Innovation & Marketing Management is available for those who achieve 120 credits.

Accreditation

AACSB, AMBA & EQUIS

Programme Structure

Courses include:

  •  Brand Management and Product Strategy
  •  Strategic Marketing Management
  •  Strategic Technology Management
  •  Design Management
  •  Product Costing and Financial Management
  •  Strategic Procurement Management
  •  International Marketing Research
  •  Supply Chain Operations
  •  Marketing Works: Group Consultancy Project
  •  Management of Innovation
  •  Marketing Research 
  •  Export Marketing
  •  International Services Marketing
  •  B2B and Key Account Management
  •  Management of Total Quality and Continuous Improvement
  •  Design Methods
  •  Supply Chain Operations

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

More details
  • There’s no formal closing date for postgraduate applications 

Language

English
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
80
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5
Start practicing IELTS today!

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Lower Second Class

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
80
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5
Start practicing IELTS today!

Other requirements

General requirements

  • Second-class Honours degree or non-UK equivalent qualification in business, economics, engineering or science.

Tuition Fee

  • International

    23050 GBP/year
    Tuition Fee
    Based on the original amount of 23050 GBP for the full programme and a duration of 12 months.
  • National

    14150 GBP/year
    Tuition Fee
    Based on the original amount of 14150 GBP for the full programme and a duration of 12 months.

Rest of UK £14,150

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Our partners

Innovation and Marketing Management
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University of Strathclyde

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