Studyportals
M.Sc. On Campus

Digital Marketing Management

University of Strathclyde

12 months
Duration
23050 GBP/year
14150 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The MSc in Digital Marketing Management at University of Strathclyde has been developed in collaboration with industry in response to a growing need for graduates with digital marketing skills. The programme aims to enable you to become one of the next generation of digitally-skilled professionals.

Overview

The MSc in Digital Marketing Management at University of Strathclyde benefits from the University's established relationships with industry and the involvement of industry partners in the development and delivery of the programme. This approach ensures the course meets the changing needs of the digital workplace and enables you to acquire the latest knowledge, best practice and the specialist skills to develop your career in digital marketing.

The involvement of industry partners in the programme’s development and delivery aims to ensure that the curriculum is relevant to the continuously changing needs of the digital workplace. As a result of this uniquely dynamic university-industry collaboration, you will have the opportunity to acquire an up-to-date knowledge and the specialist skills with industry best practice.

The e-Marketing in Practice class is developed and delivered in collaboration with digital marketing professionals from a leading digital media agency. Experts will share their knowledge of digital marketing in practice, offering you an understanding and hands-on experience of established digital media, as well as emerging media.

Classes will be assessed via a mix of essays, class presentations, reports, projects, group work and class interaction. Exams will take place at the end of each semester in December and April/May.

Careers

The involvement of industry partners in the programme’s development and delivery aims to ensure that the curriculum is relevant to the continuously changing needs of the digital workplace. As a result of this uniquely dynamic university-industry collaboration, you'll have the opportunity to acquire an up-to-date knowledge and the specialist skills with industry best practice.

Successful completion of this Masters programme will significantly enhance your employment prospects in the digitalised marketplace. You will be qualified to apply for a wide range of positions (e.g. Marketer, Manager, Strategist, Consultant, Data Analyst etc.) in industry sectors such as finance, the health sector and the public sector, where employers are willing to pay a high premium for employees who are able to fill the digital skills gap in the workplace.

Programme Structure

Courses include:

  •  Cross-Cultural Buyer Behaviour
  •  Strategic Digital Marketing
  •  Marketing Research in a Digital Age
  •  eMarketing in Practice
  •  Supply Chain Digitalisation
  •  Contemporary Consumer
  •  Integrated Marketing Communications
  •  Leadership for Change and Innovation
  •  Business Information Systems

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

More details
  • There’s no formal closing date for postgraduate applications

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • Minimum second-class honours degree or overseas equivalent (view the entry requirements for your country) in marketing or business.

  • Business-related degrees should include a significant marketing component.

Tuition Fee

To alway see correct tuition fees
  • International

    23050 GBP/year
    Tuition Fee
    Based on the tuition of 23050 GBP for the full programme during 12 months.
  • National

    14150 GBP/year
    Tuition Fee
    Based on the tuition of 14150 GBP for the full programme during 12 months.

Rest of UK £14,150

Living costs for Glasgow

620 - 1012 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

University of Strathclyde offers several scholarships and funding opportunities. Please check the website for more information.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Our partners

Digital Marketing Management
-
University of Strathclyde

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