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Overview
The Master's specialisation in Strategic Marketing (M.A.) at Macromedia University of Applied Sciences is offered within the Master's in Business programme. The broad curriculum for Strategic Marketing is a combination of specialised and general modules along with a practice project and the Master’s thesis.
Potential careers after graduation
After your specialisation in Strategic Marketing, you are qualified for a wide range of professional positions in marketing both in Germany and abroad. By the time you graduate, you will not only have a strong expertise in strategic marketing, but also outstanding practical skills and leadership potential which will help you distinguish yourself in the job market.
Potential employers for our graduates are corporations, start-ups, media agencies, e-commerce companies and so on. Some interesting professional roles you could find, among others, are the following:
- Senior Marketing Manager
- Digital Marketing Manager
- Marketing Director
- Product Manager
- Innovation Manager
Get more details
Visit official programme websiteProgramme Structure
Modules include:
- Marketing Strategy
- Brands and Branding
- Focus Project
- Applied Business Intelligence Analytics
Check out the full curriculum
Visit official programme websiteKey information
Duration
- Full-time
- 18 months
Start dates & application deadlines
- Starting
- Apply before , EEA/EU
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- Starting
- Apply before , EEA/EU
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- Starting
- Apply before , International
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- Starting
- Apply before , International
- Apply before , EEA/EU
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Language
English
IELTS 6
TOEFL® IBT 72
Credits
90 ECTS
90 ECTS and 120 ECTS for the 3-semester and 4-semester Master's respectively
Delivered
On Campus
Disciplines
Marketing International Business Digital Marketing View 34 other Masters in Marketing in GermanyExplore more key information
Visit official programme websiteAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
IELTS 6
TOEFL® IBT 72
Other requirements
General requirements
A Bachelor's degree with 210 ECTS for admission to the 3-semester Master's programme with 90 ECTS or a Bachelor's degree with 180 ECTS for admission to the 4-semester Master's programme with 120 ECTS.
Make sure you meet all requirements
Visit official programme websiteTuition Fee
To alway see correct tuition fees
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International
10600 EUR/yearTuition FeeBased on the tuition of 5300 EUR per semester during 18 months. -
EU/EEA
10600 EUR/yearTuition FeeBased on the tuition of 5300 EUR per semester during 18 months.
Tuition fees
From 5,300 € per semester
One-off registration fee
500 € (EU students)
750 € (Non EU students)
Living costs for Berlin
836 - 1340 EUR /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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