The MBA Online - Luxury Management in the Digital Age program at Institut Superieur De Marketing Du Luxe is aimed at managers, professionals, and executives in the luxury sector who wish to acquire a new vision of management oriented to the digital environment of business. It endeavors to offer companies of this sector an added value for their:
- Innovation and entrepreneurship capacity
- International vision
- Management in social networks
- Knowledge of the keys to digital marketing and e-commerce
- Understanding of the characteristics of the luxury sector
- Demonstrate expertise concerning the characteristics of the sector,
- Define the realistic and objective positioning of a brand and build the story that will enable it to reach the established objective,
- Respect the keys of the differentiating tradition of the luxury sector, incorporating the tools, methodologies, and processes of the digital age,
- Lead the transformation of organizations to face new projects and entrepreneurial challenges
- New consumers of luxury
- Experiential marketing
- Managing a luxury company
- Distribution strategies: the right mix between channels
- Launching a luxury brand in the digital world
- 12 months
Start dates & application deadlines
- StartingApplication deadline not specified.
DisciplinesBusiness Administration Entrepreneurship Master in Business Administration (MBA)
The MBA Online Luxury Management in the Digital Age is designed for:
- Graduate students with a degree from a recognized University with good grades and performances (Bachelor, Master or Engineering Programs),
- Young professionals who hope to accelerate their career path.
Applicants should fill out the application form. Once the file is received and selected, it will be judged by an electronic link.
International10500 EUR/yearTuition FeeBased on the original amount of 10500 EUR per year and a duration of 12 months.
EU/EEA10500 EUR/yearTuition FeeBased on the original amount of 10500 EUR per year and a duration of 12 months.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Getting a Student Visa
This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!