MBA Online - Luxury Management in the Digital Age

Overview

The MBA Online - Luxury Management in the Digital Age program at Institut Superieur De Marketing Du Luxe is aimed at managers, professionals, and executives in the luxury sector who wish to acquire a new vision of management oriented to the digital environment of business. It endeavors to offer companies of this sector an added value for their:

• Innovation and entrepreneurship capacity

• International vision

• Management in social networks

• Knowledge of the keys to digital marketing and e-commerce

• Understanding of the characteristics of the luxury sector

Learning Outcomes

• Demonstrate expertise concerning the characteristics of the sector,

• Define the realistic and objective positioning of a brand and build the story that will enable it to reach the established objective,

• Respect the keys of the differentiating tradition of the luxury sector, incorporating the tools, methodologies, and processes of the digital age,

• Lead the transformation of organizations to face new projects and entrepreneurial challenges

Accreditation

The program recognized Level I by the State is registered at the Répertoire National des Certifications Professionnelles (RNCP).