Overview
The MBA Online - Luxury Management in the Digital Age program at Institut Superieur De Marketing Du Luxe is aimed at managers, professionals, and executives in the luxury sector who wish to acquire a new vision of management oriented to the digital environment of business. It endeavors to offer companies of this sector an added value for their:
- Innovation and entrepreneurship capacity
- International vision
- Management in social networks
- Knowledge of the keys to digital marketing and e-commerce
- Understanding of the characteristics of the luxury sector
Learning Outcomes
- Demonstrate expertise concerning the characteristics of the sector,
- Define the realistic and objective positioning of a brand and build the story that will enable it to reach the established objective,
- Respect the keys of the differentiating tradition of the luxury sector, incorporating the tools, methodologies, and processes of the digital age,
- Lead the transformation of organizations to face new projects and entrepreneurial challenges
Programme Structure
Courses include:
- New consumers of luxury
- Experiential marketing
- Managing a luxury company
- Distribution strategies: the right mix between channels
- Launching a luxury brand in the digital world
Key information
Duration
- Part-time
- 12 months
Start dates & application deadlines
- StartingApplication deadline not specified.
Language
English
IELTS or TOEFL needed
Delivered
Online
Disciplines
Business Administration Entrepreneurship Master in Business Administration (MBA)Academic requirements
GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems. —
GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments. —
GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800. —
English requirements
IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading). —
TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30. —
PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90. —
Other requirements
General requirements
The MBA Online Luxury Management in the Digital Age is designed for:
- Graduate students with a degree from a recognized University with good grades and performances (Bachelor, Master or Engineering Programs),
- Young professionals who hope to accelerate their career path.
Applicants should fill out the application form. Once the file is received and selected, it will be judged by an electronic link.
Tuition Fee
-
International
10500 EUR/yearTuition FeeBased on the original amount of 10500 EUR per year and a duration of 12 months. -
EU/EEA
10500 EUR/yearTuition FeeBased on the original amount of 10500 EUR per year and a duration of 12 months.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Getting a Student Visa
This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!
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