12 months
Duration
28000 EUR/year
28000 EUR/year
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Start date

About

This Global Luxury Brand Management program at Institut Superieur De Marketing Du Luxe is crossroads of international knowledge and interaction relating to the world of luxury.

Visit the official programme website for more information

Overview

The MBA Global Luxury Brand Management at Institut Superieur De Marketing Du Luxe has been developed in close collaboration with companies in the luxury sector. Courses are reassessed and adjusted in line with prevailing economic and strategic issues – and those of the future.

 This program stands out by its wide content:

  • It is a “Global” Luxury programme, training students in General Management and for all activities needed to succeed in these fields: Business Policy, Control and Financial matters, as well as Logistics and Supply Chain, to train candidates to become, in the medium and long term, General Managers of Luxury subsidiaries in major strategic countries.
  • It puts emphasis on the Management of Creation and on the Creative Team, as we believe this is a very important element for a brand to stand out and provide interesting and outstanding products, objects and services.
  • It develops special skills in social media and digital marketing.
  • It seeks to stand out as the best available training in Luxury Retailing and Luxury Merchandising.

This program is a source of high-potential profiles for luxury companies: enabling them to find graduates ready to start in business development, retailing, digital marketing or similar jobs and develop a long-term career in their firm. It also aims to become crossroads of international knowledge and interaction relating to world of luxury.

Programme Structure

Courses include:

  • Accounting control, reporting and budgeting
  • Corporate financial management
  • Global international strategy
  • Global business policy
  • Consumer analysis and consumer behavior; market research
  • Product policy and management
  • Brand management
  • International distribution systems
  • Communication and advertising
  • Social networks and digital marketing

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Language

English

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

The MBA Global - Luxury Brand Management is designed for:

  • Graduate students with a degree from a recognized University with good grades and performances (Bachelor, master or Engineering Programs),
  • Young professionals who hope to accelerate their career path.
Candidates should fill out the application form. Once the file is received and selected, a jury will carefully review it and interview selected candidates during a face to face meeting or via an electronic link.

Tuition Fee

  • International

    28000 EUR/year
    Tuition Fee
    Based on the original amount of 28000 EUR for the full programme and a duration of 12 months.
  • EU/EEA

    28000 EUR/year
    Tuition Fee
    Based on the original amount of 28000 EUR for the full programme and a duration of 12 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Global Luxury Brand Management
-
Institut Superieur De Marketing Du Luxe

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