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Luxury Food and Wine Management, M.B.A.

  • Application Deadline
  • 12 months


Gastronomic cultures require a very broad range of skills ranging from a perfect knowledge of traditions, cultures, production models, culinary trends, oenological know-how, and both industrial and artisanal processes. 

This unique world combines emotion and sophisticated technology.  It can truly unfold only by combining excellence across the entire value chain, from production to services.

This exceptional and prestigious world, which is an integral part of the French tradition and a model recognized by UNESCO, is deployed through complete mastery of marketing techniques, sales techniques, knowledge of legal data and an analysis of the management models applicable to this sector.

Program objectives

The teaching dispensed by the Luxury Food and Wine Management program at Institut Superieur De Marketing Du Luxe is designed:

  • To impart all the necessary skills to future marketing, sales and distribution professionals with respect to these high-end products in France and around the world.
  • To provide a pool of young executives and entrepreneurs for the agro-alimentary sector, gastronomy, wines, and spirits, in the hotel and restaurant sector.

Career opportunities

  • Marketing (Brand manager, Product manager)
  • Management (Area manager, Department manager, Brand ambassador, Product, and Business Developer)
  • Purchasing (Buyer, category manager)
  • Communication (Public Relations, Events manager)
  • Entrepreneur


The program recognized Level I by the State is registered at the Répertoire National des Certifications Professionnelles (RNCP).

Programme Structure

Courses include:

  • History of luxury
  • History of brands
  • The different sectors
  • Introduction to luxury Marketing
  • Strategic and Operational Marketing
  • Experiential marketing
  • Digital Marketing
  • Visual Merchandising

Detailed Programme Facts

  • More details:

    The start date for Year 2: November

  • Programme intensity Full-time
    • Full-time duration 12 months
    • Duration description

      1 or 2 year(s)

  • Languages
    • English
    • Partially taught in French
  • Delivery mode
    On Campus

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

  • Year 1:  Bac +3
  • Year 2:  Bac +4/5 and professionals, fluent in English
Admission is granted after a review of the application file and an interview with a jury of professionals in the sector

Tuition Fee

  • International

    14500 EUR/year
    Tuition Fee
    Based on the original amount of 14500 EUR per year and a duration of 12 months.
  • EU/EEA

    14500 EUR/year
    Tuition Fee
    Based on the original amount of 14500 EUR per year and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Year 2: 17,500€

Living costs for Courbevoie

  • 640 - 950 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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