24 months
Duration
8925 GBP/year
5775 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

This Marketing (Part-Time) programme at Birkbeck, University of London provides a comprehensive understanding of the relevance and necessity of marketing. 

Visit the official programme website for more information
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Overview

Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.

You will be introduced to marketing theory, marketing mixes, and current issues and future trends of marketing and be confronted with a number of relevant issues, including branding, customer relationship management, e-marketing and green marketing. You will also develop objective insights into the subject matter; and learn about marketing decision-making processes.

The  Marketing (Part-Time) programme at Birkbeck, University of London  is up to date, intellectually inspiring and relevant, and attracts high-quality, highly motivated students from around the globe.

Careers and Employability

Graduates can pursue careers in advertising, media and event marketing, public relations, management and market research. Possible professions include public relations officer, marketing executive, public affairs consultant, or media buyer. This degree can also be useful in a variety of roles within local and national government, as well as in becoming an event organiser, media planner, or advertising art director.

Programme Structure

Courses include:

  • Brand Management
  • Consumer Behaviour
  • Marketing Management
  • Marketing Research
  • Marketing Strategy and Planning

Key information

Duration

  • Part-time
    • 24 months

Start dates & application deadlines

More details

You are strongly advised to apply now, to ensure there are still places on your chosen course and to give you time to complete the admissions process.

Language

English
IELTS or TOEFL needed

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Lower Second Class (required)
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5 (required)
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

  • Our standard postgraduate entry requirement is a second-class honours degree (2:2 or above) from a UK university, or an equivalent international qualification.
  • We will review every postgraduate application to Birkbeck on its individual merits and your professional qualifications and/or relevant work experience will be taken into consideration positively. We actively support and encourage applications from mature learners.
  • On your application form, please list all your relevant qualifications and experience, including those you expect to achieve.
  • You do not need to have completed your current qualification to start your application.

Tuition Fee

  • International

    8925 GBP/year
    Tuition Fee
    Based on the original amount of 8925 GBP per year and a duration of 24 months.
  • EU/EEA

    5775 GBP/year
    Tuition Fee
    Based on the original amount of 5775 GBP per year and a duration of 24 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing (Part-Time)
-
Birkbeck, University of London

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