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Overview
Managing a brand’s reputation in the public eye is no simple task. Whether you’re responding to a last-minute media inquiry, dealing with negative publicity, or monitoring the web for newsworthy content, the message is clear: to succeed in public relations, you need to be strategic and quick to adapt to new trends and technology. Top public relations executives agree that career success means being an incredible storyteller and trusted strategic business advisor—Someone who can leverage emerging technologies and critical thinking to build lasting relationships with stakeholders. This shift in skill demands is why top companies are struggling to hire and keep the right public relations professionals.
By enrolling in the Public Relations Postgrad. Cert. offered by York University School of Continuing Studies, you’ll gain in-depth public relations knowledge, including:
- Public relations fundamentals & strategy
- Digital storytelling
- Marketing principles
- Internal communications
- Data analytics
- Effective writing
- Presentation skills
- Reputation & crisis management
- Media relations
- Stakeholder engagement
Programme Structure
Courses include:
- Public Relations
- Content Creation, Strategic Messaging and Storytelling
- Integrated Marketing Strategies
- Internal Communications and Change Management
- Strategic Planning, Research & Measurement
- Stakeholder Relations and Community Engagement
- Reputation Management and Crisis Communications
- Public Relations in Practice – Perspectives and Possibilities
Key information
Duration
- Full-time
- 8 months
Start dates & application deadlines
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
Language
English
IELTS 6
TOEFL® IBT 79
Credits
30 alternative credits
Delivered
Blended
Disciplines
Communication Studies Marketing Public Relations View 16 other Masters in Public Relations in CanadaAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
IELTS 6
TOEFL® IBT 79
Other requirements
General requirements
- minimum of a baccalaureate degree with a minimum of a 60% average (C)
- official transcripts (International students: please provide original English translated copy of University degree and transcripts.)
- completed online application form
- proof of language proficiency (international students only)
- There is an application fee of $79 payable upon submission of your application. Applicants will be notified directly if additional information or documentation is required.
Tuition Fee
To alway see correct tuition fees
-
International
15199 CAD/fullTuition FeeBased on the tuition of 15199 CAD for the full programme during 8 months. -
National
6599 CAD/fullTuition FeeBased on the tuition of 6599 CAD for the full programme during 8 months.
Living costs for Toronto
1502 - 2563 CAD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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