Studyportals

Public Relations

York University

Postgraduate Certificate Blended
8 months
Duration
15199 CAD/full
6599 CAD/full
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Start date

About

Created in collaboration with industry leaders, the 8 course full-time Public Relations Postgrad. Cert. offered by York University School of Continuing Studies gives you the expertise to broadcast your brand message to the right audience, at the right time, using both traditional and digital media. 

Overview

Managing a brand’s reputation in the public eye is no simple task. Whether you’re responding to a last-minute media inquiry, dealing with negative publicity, or monitoring the web for newsworthy content, the message is clear: to succeed in public relations, you need to be strategic and quick to adapt to new trends and technology. Top public relations executives agree that career success means being an incredible storyteller and trusted strategic business advisor—Someone who can leverage emerging technologies and critical thinking to build lasting relationships with stakeholders. This shift in skill demands is why top companies are struggling to hire and keep the right public relations professionals.

By enrolling in the Public Relations Postgrad. Cert. offered by York University School of Continuing Studies, you’ll gain in-depth public relations knowledge, including:

  • Public relations fundamentals & strategy
  • Digital storytelling
  • Marketing principles
  • Internal communications
  • Data analytics
  • Effective writing
  • Presentation skills
  • Reputation & crisis management
  • Media relations
  • Stakeholder engagement

Programme Structure

Courses include:

  • Public Relations
  • Content Creation, Strategic Messaging and Storytelling
  • Integrated Marketing Strategies
  • Internal Communications and Change Management
  • Strategic Planning, Research & Measurement
  • Stakeholder Relations and Community Engagement
  • Reputation Management and Crisis Communications
  • Public Relations in Practice – Perspectives and Possibilities

Key information

Duration

  • Full-time
    • 8 months

Start dates & application deadlines

Language

English
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
79
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!

Delivered

Blended

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
79
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!

Other requirements

General requirements

  • minimum of a baccalaureate degree with a minimum of a 60% average (C)
  • official transcripts (International students: please provide original English translated copy of University degree and transcripts.)
  • completed online application form
  • proof of language proficiency (international students only)
  • There is an application fee of $79 payable upon submission of your application. Applicants will be notified directly if additional information or documentation is required. 

Tuition Fee

  • International

    15199 CAD/full
    Tuition Fee
    Based on the original amount of 15199 CAD for the full programme and a duration of 8 months.
  • National

    6599 CAD/full
    Tuition Fee
    Based on the original amount of 6599 CAD for the full programme and a duration of 8 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Our partners

Public Relations
-
York University

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