• Application Deadline
  • 8 months
    Duration

About

Managing a brand’s reputation in the public eye is no simple task. Whether you’re responding to a last-minute media inquiry, dealing with negative publicity, or monitoring the web for newsworthy content, the message is clear: to succeed in public relations, you need to be strategic and quick to adapt to new trends and technology. Top public relations executives agree that career success means being an incredible storyteller and trusted strategic business advisor—Someone who can leverage emerging technologies and critical thinking to build lasting relationships with stakeholders. This shift in skill demands is why top companies are struggling to hire and keep the right public relations professionals.

By enrolling in the Post-Graduate Certificate in Public Relations offered by York University School of Continuing Studies, you’ll gain in-depth public relations knowledge, including:

  • Public relations fundamentals & strategy
  • Digital storytelling
  • Marketing principles
  • Internal communications
  • Data analytics
  • Effective writing
  • Presentation skills
  • Reputation & crisis management
  • Media relations
  • Stakeholder engagement

Programme Structure

Courses included:

  • Fundamentals of Public Relations
  • Content Creation, Strategic Messaging and Storytelling
  • Integrated Marketing Strategies
  • Internal Communications and Change Management
  • Strategic Planning, Research & Measurement
  • Stakeholder Relations and Community Engagement
  • Reputation Management and Crisis Communications
  • Public Relations in Practice – Perspectives and Possibilities

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 8 months
    • Duration description

      You’ll come to our Keele Campus in Toronto, ON to attend class 4 days a week for 3 hours each day.

  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

The Post-Graduate Certificate in Public Relations is ideal for recent degree graduates and  international students who want to a comprehensive foundation in public relations.

Tuition Fee

  • International

    15199 CAD/full
    Tuition Fee
    Based on the original amount of 15199 CAD for the full programme and a duration of 8 months.
  • National

    6599 CAD/full
    Tuition Fee
    Based on the original amount of 6599 CAD for the full programme and a duration of 8 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Toronto

  • 1502 - 2570 CAD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Public Relations
Visit programme website

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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