Studyportals
Postgraduate Certificate Blended

Public Relations

8 months
Duration
15199 CAD/full
6599 CAD/full
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Start date

About

Created in collaboration with industry leaders, the 8 course full-time Public Relations Postgrad. Cert. offered by York University School of Continuing Studies gives you the expertise to broadcast your brand message to the right audience, at the right time, using both traditional and digital media. 

Overview

Managing a brand’s reputation in the public eye is no simple task. Whether you’re responding to a last-minute media inquiry, dealing with negative publicity, or monitoring the web for newsworthy content, the message is clear: to succeed in public relations, you need to be strategic and quick to adapt to new trends and technology. Top public relations executives agree that career success means being an incredible storyteller and trusted strategic business advisor—Someone who can leverage emerging technologies and critical thinking to build lasting relationships with stakeholders. This shift in skill demands is why top companies are struggling to hire and keep the right public relations professionals.

By enrolling in the Public Relations Postgrad. Cert. offered by York University School of Continuing Studies, you’ll gain in-depth public relations knowledge, including:

  • Public relations fundamentals & strategy
  • Digital storytelling
  • Marketing principles
  • Internal communications
  • Data analytics
  • Effective writing
  • Presentation skills
  • Reputation & crisis management
  • Media relations
  • Stakeholder engagement

Programme Structure

Courses include:

  • Public Relations
  • Content Creation, Strategic Messaging and Storytelling
  • Integrated Marketing Strategies
  • Internal Communications and Change Management
  • Strategic Planning, Research & Measurement
  • Stakeholder Relations and Community Engagement
  • Reputation Management and Crisis Communications
  • Public Relations in Practice – Perspectives and Possibilities

Key information

Duration

  • Full-time
    • 8 months

Start dates & application deadlines

Credits

30 alternative credits

Delivered

Blended

Academic requirements

We are not aware of any academic requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at York University and/or in Canada, please visit Student Insurance Portal.

Other requirements

General requirements

  • minimum of a baccalaureate degree with a minimum of a 60% average (C)
  • official transcripts (International students: please provide original English translated copy of University degree and transcripts.)
  • completed online application form
  • proof of language proficiency (international students only)
  • There is an application fee of $79 payable upon submission of your application. Applicants will be notified directly if additional information or documentation is required. 

Tuition Fee

To alway see correct tuition fees
  • International

    15199 CAD/full
    Tuition Fee
    Based on the tuition of 15199 CAD for the full programme during 8 months.
  • National

    6599 CAD/full
    Tuition Fee
    Based on the tuition of 6599 CAD for the full programme during 8 months.

Living costs for Toronto

1502 - 2563 CAD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Public Relations
-
York University

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