Studyportals

Public Relations

York University

Postgraduate Certificate
8 months
Duration
15199 CAD/full
6599 CAD/full
Unknown
Tuition fee
Unknown
Unknown
Apply date
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Start date

About

Created in collaboration with industry leaders, the 8 course full-time Post-Graduate Certificate in Public Relations offered by York University School of Continuing Studies gives you the expertise to broadcast your brand message to the right audience, at the right time, using both traditional and digital media. 

Overview

Managing a brand’s reputation in the public eye is no simple task. Whether you’re responding to a last-minute media inquiry, dealing with negative publicity, or monitoring the web for newsworthy content, the message is clear: to succeed in public relations, you need to be strategic and quick to adapt to new trends and technology. Top public relations executives agree that career success means being an incredible storyteller and trusted strategic business advisor—Someone who can leverage emerging technologies and critical thinking to build lasting relationships with stakeholders. This shift in skill demands is why top companies are struggling to hire and keep the right public relations professionals.

By enrolling in the Post-Graduate Certificate in Public Relations offered by York University School of Continuing Studies, you’ll gain in-depth public relations knowledge, including:

  • Public relations fundamentals & strategy
  • Digital storytelling
  • Marketing principles
  • Internal communications
  • Data analytics
  • Effective writing
  • Presentation skills
  • Reputation & crisis management
  • Media relations
  • Stakeholder engagement

Programme Structure

Courses included:

  • Fundamentals of Public Relations
  • Content Creation, Strategic Messaging and Storytelling
  • Integrated Marketing Strategies
  • Internal Communications and Change Management
  • Strategic Planning, Research & Measurement
  • Stakeholder Relations and Community Engagement
  • Reputation Management and Crisis Communications
  • Public Relations in Practice – Perspectives and Possibilities

Key information

Duration

  • Full-time
    • 8 months

Start dates & application deadlines

Language

English
IELTS or TOEFL needed

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

The Post-Graduate Certificate in Public Relations is ideal for recent degree graduates and  international students who want to a comprehensive foundation in public relations.

Tuition Fee

  • International

    15199 CAD/full
    Tuition Fee
    Based on the original amount of 15199 CAD for the full programme and a duration of 8 months.
  • National

    6599 CAD/full
    Tuition Fee
    Based on the original amount of 6599 CAD for the full programme and a duration of 8 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Public Relations
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York University

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