Marketing Management

Overview

• Explore consumer decision-making, marketing communications, branding and customer satisfaction – all within a global context
• Put what you learn into practice by working on real projects for real businesses to help shape their future success
• Take the opportunity to join a local company on a marketing internship, deepening your professional insights and improving your career prospects
• Draw inspiration from an MSc Marketing Management teaching team with extensive marketing experience, including researchers who are breaking new ground in market sensing
• Learn alongside students from around the world, so you’ll benefit from sharing global business experiences.

This highly regarded Marketing Management programme from University of Derby will increase your understanding of what marketing is – and isn’t – and how it can be applied effectively and creatively in real-world scenarios.

Careers

A widely respected postgraduate qualification, our MSc Marketing Management is a powerful way to set yourself apart in an increasingly competitive job market.

You will benefit not only from a broad training in the key marketing concepts but also from our strong focus on marketing management and leadership skills. It means you can differentiate yourself further still from graduates with general marketing degrees.

By the time you complete your MSc Marketing Management, you will have experienced many different aspects of marketing and will be ideally placed to start or resume your career in the profession or even to move into broader business and management spheres.

Our graduates are now succeeding in senior marketing roles worldwide with companies such as Unilever in Malawi and UBS in Poland. Others are working with leading agencies or have even set up their own businesses.