M.Sc. On Campus

Digital Fashion Communication

Università della Svizzera italiana (USI)

24 months
7420 EUR/year
7420 EUR/year
Tuition fee
Apply date
Start date


MSc in Digital Fashion Communication from Università della Svizzera italiana (USI) is the first digital fashion communication master of its kind in the world. It has been created to fill the existing digital skills gap in fashion business education and to meet the increasing demand for highly trained digital fashion marketers.


In this Digital Fashion Communication programme from Università della Svizzera italiana (USI), fashion is taken seriously and students are given the opportunity to deepen their understanding of the long-term socio-cultural processes that shape fashion and drive its impact on society. Several courses in the master focus on this key aspect: linking fashion with culture and heritage.

Employability records: Among the reasons why MSc in Digital Fashion Communication was launched, is the fact that fashion companies are among the top employers of USI grads. In this master, students will be constantly put in contact with industry professionals through guest lectures, company visits, internship opportunities, and study tours in Switzerland, France, Spain and Italy.

Graduating from this Master gives students:

  • a strong foundation in communication skills as applied specifically to the fashion industry: communication design and strategy, branding, content development, information management and retrieval.
  • an in-depth understanding of the creation of fashion: the social history of fashion and culture, sustainability, and the fashion industry from a global perspective.
  • the cutting edge tools to effectively and profitably interact in an digital business environment: usability and webanalytics, digital marketing, social media communication, e-Commerce and cyber security.

Programme Structure

Courses included:

  • Online Communication Design
  • Digital Challenges in Marketing and Big Data
  • Fashion Communication
  • Sustainable Fashion
  • Communication
  • Intercultural Communication
  • Corporate Social Responsibility
  • Communication Law
  • Brand Management
  • Media Economics and Policy

Key information


  • Full-time
    • 24 months

Start dates & application deadlines


120 ECTS


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • The formal requirement for admission to the MSc in Digital Fashion Communication is a Bachelor's degree in Social Sciences, Communication Sciences, Business Administration, Fashion, Art, Literature, Tourism, or in similar domains, granted by a recognized university.
  • To ensure the optimal ratio between learners and the faculty, the places offered are limited; therefore the selection can be subject to a Skype interview and can be effected on the basis of the academic results.

Tuition Fee

To alway see correct tuition fees
  • International

    7420 EUR/year
    Tuition Fee
    Based on the tuition of 7420 EUR per year during 24 months.
  • EU/EEA

    7420 EUR/year
    Tuition Fee
    Based on the tuition of 7420 EUR per year during 24 months.
  • National: CHF 2,000 per semester 
  • International: CHF 4,000 per semester 

Living costs for Lugano

1516 - 2134 CHF /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Digital Fashion Communication
Università della Svizzera italiana (USI)


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