Today’s customers are more knowledgeable than ever before, demanding a wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets
Any strategic marketing role requires both a broad vision for the organisation and an understanding of the impact of differing marketing channels. Developed for marketing practitioners and graduates from areas such as marketing, management, and social sciences, this course provides knowledge and skills in the three key areas of strategic marketing; Strategic Analysis, Strategic Marketing and Leadership, and Implementation.
The course has a strong focus on applying theoretical concepts to practice situations, employing real-life case studies and a week-long residential to give you a true understanding of strategic marketing practice. There is also the option to take 6-month work placement as part of the 18-month version of the course to further develop practice understanding and professional competencies.
As part of this course, you can do an optional three month or one-year industry placement. Programmes with integral placements give you the opportunity to apply the skills you have learned throughout your studies in a practical environment. You will be earning a full-time salary and will learn skills that can't be taught in a classroom at University. During the placement, you will be able to gain further insight into industry practices that you can take forward into your individual project and into your future career.
Although the placement is not guaranteed, the University maintains links with a wide network of organisations who offer placement opportunities. The University will also provide you with full support to help you secure a placement, from job application to the interview.
In order to qualify for the placement period, you must have passed all modules in the semesters preceding the placement. The placement will take place after the taught modules and before your final dissertation/applied project.
Skills and knowledge in strategic marketing can be developed further through an in depth approach to and understanding of research, strategy, planning and marketing channels. A holistic understanding of marketing across the whole organisation is essential if you want to either progress to a senior role or are just starting out on a career path towards with the ambition of achieving one of these positions.
Programmes with integral placements give you the opportunity to apply the skills you have learned throughout your studies in a practical environment. You will be earning a full time salary and will learn skills that can't be taught in a classroom at University. During the placement, you will be able to gain further insight into industry practice that you can take forward into your individual project and into your future career.
Careers within strategic marketing can include:
Always verify the dates on the programme website. programme website.
We recommend applying as early as possible for your chosen postgraduate course to ensure you are granted a place.
EU/INT induction: September
15 months/24 months
Minimum required score:
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Minimum required score:
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You need the following GPA score:
Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to Lower Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).
Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).
24 months - £13,000
24 months: £17,500
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
We don't want you to be discouraged from university study due to financial reasons so we offer scholarships, awards and bursaries. They aren't like a loan because you don't need to pay them back.
We award them for different reasons based on your personal circumstances, such as academic achievement. You can use the money to reduce your tuition fees or to assist with expenses.
You could be entitled for a loan from Student Finance of up to £10,906 for taught and research master's courses. This is a non means-tested loan to help cover your fees, other course costs and living costs.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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