Advanced International Business Management and Marketing (Dual Award)

Overview

On successful completion of this Advanced International Business Management and Marketing (Dual Award) course from Newcastle University , you'll be awarded:

• Advanced International Business Management and Marketing MSc from Newcastle University
• International Business Management MSc from the University of Groningen

This MSc degree covers the main aspects of business management and marketing in an international context.  This includes:

• business strategy

• corporate finance

• customer relations management

What you'll learn

Your studies will involve comparative analyses of:

• countries
• institutions
• cultures
• markets

The course also covers the strategic decision making of companies operating within this environment.

You'll learn how to:

• analyse operations functions in different countries
• understand various institutional environments

You'll also develop a 'sharp eye' for operations management within international, multinational and transnational enterprises.