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Marketing Science and Business Analytics (STEM), M.Sc.

  • Application Deadline
  • 24 months
    Duration
University rank #47 (BCR) Pittsburgh, PA, United States
Develop an in-depth understanding of consumer behavior through the study of customer insights, research techniques, digital marketing, and social media marketing with advanced data analysis and decision-making techniques and skill.

Overview

This program leverages the expertise of Katz's award-winning marketing faculty, which consistently ranks in the top 20 in the world for research productivity (American Marketing Association). Students will learn to use data as a strategic asset to make better decisions and drive results.

Programme Structure

Courses include:

  • Marketing Management
  • Statistical Analysis
  • Economic Analysis
  • Marketing Research
  • Shopper Analytics
  • Consumer Behavior

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 24 months
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

  • Minimum required score:

    7

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

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  • Minimum required score:

    100

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

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General Requirements

  • Online Application. Create your personal application account where you can start and save your work as needed. You will also submit the following:
  • Application fee of $50.
  • Official transcripts. An unofficial copy can be uploaded into the Educational Information section of the online application
  • Report of the results of the Graduate Management Admission Test (GMAT). 
  • Two letters of recommendation 

Tuition Fee

  • International

    24666 USD/year
    Tuition Fee
    Based on the original amount of 24666 USD per year and a duration of 24 months.
  • National

    24666 USD/year
    Tuition Fee
    Based on the original amount of 24666 USD per year and a duration of 24 months.
  • In-State

    13198 USD/year
    Tuition Fee
    Based on the original amount of 13198 USD per year and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Pittsburgh

  • 1148 - 1950 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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