12 months
54854 USD/year
54854 USD/year
32374 USD/year
Tuition fee
Apply date
Start date


The Master of Science in Marketing Science at the University of Pittsburgh prepares students for the future of marketing, offering a broad introduction to marketing alongside in-depth study of customer insights, research techniques, data analytics, digital marketing, and social media marketing. 


Students in the Marketing Science at the University of Pittsburgh learn how to build effective marketing strategies based on data and the latest technological tools.

The Katz Master of Science in Marketing Science is a 30-credit master’s degree program you may complete in two terms of full-time study beginning in the fall (August) term. You may also pursue the degree part time starting in the fall, spring (January), or summer (May).

You’ll also have access to research opportunities and industry connections through the Katz Center for Branding, a leading research center for branding and digital marketing.

Professional Development

As a Katz MS in Marketing Science student, you’ll have access to workshops and programs in such areas as digital lead generation, website analytics, search engine optimization, and social media marketing, through the Pitt Business Center for Branding. Focus areas include personal branding, branding using social media and social influencers, and use of big data/artificial intelligence to understand brand preferences and digital personalization. 

Additional professional development and student club opportunities include:

  • Katz Business Technology Club
  • Katz Marketing Club
  • Adobe Analytics Case Competition

Programme Structure

Courses include:

  • Marketing Research
  • Consumer Behavior
  • Economic Analysis for Managerial Decision: Firms and Markets
  • Statistical Analysis: Uncertainty, Prediction, and Quality Improvement
  • Shopper Analytics
  • Digital and Social Media Analytics
  • Marketing Management
  • Social Media Strategy

Key information


  • Full-time
    • 12 months
  • Part-time
    • 12 months

Start dates & application deadlines


30 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
GRE admission requirements GRE®
GMAT admission requirements GMAT

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Pittsburgh and/or in United States, please visit Student Insurance Portal.

Other requirements

General requirements

  • To recognize prospective students for their academic achievement, graduating students or recent graduates applying to any of Katz’s Master of Science programs within five years of completion of their degrees may be eligible for an exemption of the GMAT or GRE if they meet the following criteria:
  • 3.25 cumulative GPA from a regionally accredited U.S. institution or foreign equivalent
  • 3.0 quantitative GPA (in finance, accounting, economics, calculus, statistics, and mathematics) and a minimum of 6 credit hours of quantitative courses that include either statistics or calculus
At the discretion of the admissions committee, applicants who do not have a solid quantitative background will be asked to take the GMAT or GRE. 

Work experience

 No prior work experience or prerequisite courses are required. 

Tuition Fee

To alway see correct tuition fees
  • International

    54854 USD/year
    Tuition Fee
    Based on the tuition of 54854 USD per year during 12 months.
  • National

    54854 USD/year
    Tuition Fee
    Based on the tuition of 54854 USD per year during 12 months.
  • In-State

    32374 USD/year
    Tuition Fee
    Based on the tuition of 32374 USD per year during 12 months.

Part-time: LOCAL: $1,579 per credit NATIONAL/INTERNATIONAL: $2,676 per credit

Living costs for Pittsburgh

1148 - 1944 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Marketing Science
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