Marketing and Consumer Behaviour

University of Granada

Master On Campus
12 months
821 EUR/year
821 EUR/year
Tuition fee
Apply date
Start date


Our Masters in Marketing and Consumer Behaviour at University of Granada is a multidisciplinary field which includes practices from many other fields such as psychology, economics, finance, and art. The programme is fully adapted to the demands of the professional market.


Facts about this program :

  • We train our students to become versatile professionals, equipping them with excellent research, financial, management, and administration knowledge and skills. We also equip them with practical negotiation skills in order to solve commercial problems. The Marketing and Consumer Behaviour program is offered at University of Granada.
  • Our study plan is balanced and diverse, giving students the necessary skills to carry out a wide range of tasks in marketing and consumer behaviour both in public and private institutions. Our teaching staff are competent and highly qualified, with experience both in the professional and teaching sectors. 
  • Emphasis is placed on consumer behaviour, given the social, economic, and environmental elements which this behaviour entails. Moreover, commercial structures and distribution systems and channels are studied in depth, given the changes that have resulted in their modernisation and transformation. 
  • The subjects include contents in areas of knowledge such as mathematics, marketing, microeconomics, macroeconomics, law, commercial administration, sectorial marketing, international marketing and consumer behaviour. One key objective of the course is to train our students to become experts in conducting pioneering and sound research in these areas. 
  • While undertaking our course you will have the chance to study a wide range of subjects, to name just a few; Market Research, Psychological Variables, and Purchasing Behaviour, Research Methodology in Market and Consumer Behaviour, E-Commerce, Research on Consumption: Ethics and Social Responsibility, Advanced Topics in Consumer Behaviour, and Communication Patterns and Consumer Behaviour. (It is important to note that this is not a comprehensive list of course subjects and modules: please consult the programme homepage for a comprehensive and fully up-dated list of courses subjects and modules). 
  • Marketing experts are highly sought-after both in the public and the private sector and in diverse kinds of organisations and companies. Our graduates go on to work in different fields, as commercial analysts, copyrighters, commercial consultants, communication managers, and as communication experts in the public sector. Other go on to pursue a career as researchers and teachers within the discipline and in related areas.

Programme Structure

  • For more information please visit the university's website.

Key information


  • Full-time
    • 12 months

Start dates & application deadlines






On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).

Other requirements

General requirements

  • An official university degree from an institution belonging to the European Higher Education Area. The degree must allow you to apply to masters programmes in the country in which it was issued. If the degree was issued in a language other than English, Spanish, French, Italian, or Portuguese, you must submit a certified translation of the degree in one of the above languages. OR
  • A degree from an institution outside the European Higher Education Area. As long as the degree indicates the same level of expertise and training as equivalent degrees issued by Spanish universities, no further administrative steps are required in order for your degree to be recognised by the UGR.

Tuition Fee

  • International

    821 EUR/year
    Tuition Fee
    Based on the original amount of 821 EUR per year and a duration of 12 months.
  • EU/EEA

    821 EUR/year
    Tuition Fee
    Based on the original amount of 821 EUR per year and a duration of 12 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

Marketing and Consumer Behaviour
University of Granada


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