M.Sc. Online

Digital Marketing (Online)

Northern Illinois University

24 months
722 USD/credit 10830 USD/year
361 USD/credit 5415 USD/year
Tuition fee
Apply date
Start date


Our Digital Marketing (Online) program at Northern Illinois University allows you to choose courses within the digital marketing foundation requirements to fit your needs and goals. Courses include, but are not limited to: social media marketing, analytics, content marketing, email marketing, paid digital marketing, database marketing, data visualization, mobile marketing and marketing research.


Program Details

Digital Marketing program at Northern Illinois University is the first fully online Association to Advance Collegiate Schools of Business (AACSB)-accredited master's degree in digital marketing offered by an Illinois-based university. You can take advantage of flexible scheduling, as the courses are structured into eight- and five-week sessions offered throughout the year. In the end, you’ll have a master’s degree and be prepared to earn recognized digital marketing certifications.

Programme Structure

The Master of Science in Digital Marketing consists of two phases.

  •  Phase One courses are designed to address deficiencies in undergraduate coursework considered to be prerequisite for Phase Two (30 credits) graduate coursework, which focuses on acquiring strategic and digital marketing knowledge and skills. Students with significant undergraduate coursework in business may be waived from some, or all, of the Phase One requirements.
  • Phase Two consists of 12 courses. Five courses are required from marketing strategy foundations (15 credit hours), and six courses are required from digital marketing foundations (12-13 credits). Students must complete either a capstone project or a capstone application (3 credits). 

Key information


  • Part-time
    • 24 months
    • Flexible

Start dates & application deadlines


30 SCH



Academic requirements

GPA admission requirements GPA
GMAT admission requirements GMAT

Other requirements

General requirements

  • Completed a four-year undergraduate degree from a regionally accredited institution or one with equivalent recognition.
  • Achieved a 2.75 grade point average on a 4.00 scale, or the equivalent.
  • If you received a three-year degree awarded through the Bologna process in Europe or a three-year Bachelor of Commerce or Bachelor of Business Administration awarded in India, you are eligible to apply (provided you are seeking admission to the MBA or OMIS program).
  • Transcripts
  • Letters of recommendation.
  • Statement of purpose.
  • Test scores (if required).
  • Resume or curriculum vitae (optional)
  • Additional materials required by your program.

Tuition Fee

To alway see correct tuition fees
  • International

    10830 USD/year
    Tuition Fee
    Based on the tuition of 722 USD per credit during 24 months.
  • National

    5415 USD/year
    Tuition Fee
    Based on the tuition of 361 USD per credit during 24 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Digital Marketing (Online)
Northern Illinois University


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