In this Luxury Branding program from Curtin University you will learn to apply specialised knowledge theories, frameworks and practices relevant to luxury brand management to accurately inform brand strategies, brand development and business decisions. You will also learn about design management in the creation of brand identity and positioning, particularly in the luxury product industry, and the use of big data analytics in marketing and consumer biometrics.
There is regular interaction with industry through guest speakers, study tours and practical workplace projects. You will have the opportunity to apply your critical thinking and analytical abilities to modern marketing challenges, with particular focus on luxury branding and marketing in an international context. You will also complete a major independent research project.
Learn about the latest sector issues and develop your networks by attending industry guest lectures and working on practical projects.
- Art and Luxury Consultant
- Product Manager
- Brand Manager
- Marketing Consultant
Get more detailsVisit official programme website
- Branding Luxury
- Consumer Biometrics and Innovations
- Strategic Brand Management
- Brand Semiotics and Storytelling
- Brand Design Aesthetic
- Business Research Methods
- 18 months
Start dates & application deadlines
- Apply before
- StartingApplication deadline not specified.
DisciplinesManagement, Organisation & Leadership Fashion, Textiles and Luxury Goods Business Information Systems View 290 other Masters in Management, Organisation & Leadership in Australia
We are not aware of any academic requirements for this programme.
CRICOS code: 098155D
- A bachelor degree or Graduate Certificate in Marketing, or a bachelor degree in any discipline and at least five years' of substantial work experience in Marketing. Applicants must also meet Curtin's English language proficiency requirements.
International29900 AUD/yearTuition FeeBased on the tuition of 29900 AUD per year during 18 months.
National25800 AUD/yearTuition FeeBased on the tuition of 25800 AUD per year during 18 months.
Living costs for Perth
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Updated in the last 3 months
Check the official programme website for potential updates.