24 months
15060 EUR/year
9900 EUR/year
Tuition fee
Apply date
Start date


A Master’s in Marketing Management at Cologne Business School (CBS) will equip you with the skills to analyse markets, target groups and competitors while building brand awareness and designing products with maximum sales appeal – with the right advertising message and through the most efficient channel.

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The Marketing Master programme taught at  Cologne Business School (CBS)  is a specialization within the International Business Marketing Management Master’s Programme. So you acquire not only marketing knowledge but also develop a broad business-oriented foundation from business economics to supply chain management. In the first semester, you will be faced with the complex variety of marketing strategies and ways that lead to strong, distinctive and worldwide branding.

Practice meets creativity

For positions in middle and senior management it is essential to consider theory and practice holistically in order to develop meaningful global strategies. Therefore, with the Marketing Master at CBS, you acquire not only relevant specialist knowledge based on scientific findings but also apply this knowledge practically. The essential thing here is creativity. After all, for marketing and advertising to be surprising, convincing or moving; creative approaches are required. 

Assessing the quality of creative service providers’ work will also be part of your career. In order to polish your own creativity, one of your assignments at CBS is a business project, where you will work on a case. In a business simulation game, you will see the effects of your proposed solutions while competing with others, and in a minimum eight-week internship at home or abroad, you will learn the ropes at work, get to know structures and processes and what it means to be creative.

Career in Marketing Management

A Master’s in Marketing from CBS under your belt means you have specialist and practical knowledge from one of Germany’s most prestigious business schools. Possible career entry points are, for example, with international consumer goods manufacturers, global conglomerates, medium-sized companies or agencies. An academic career including a doctorate is also open to you.

Programme Structure

Courses include:

  • Business Economics
  • Empirical Research Methods
  • Strategic Analysis and Management
  • Innovation and Change Management
  • Corporate Social Responsability
  • Marketing Startegies
  • Branding

Key information


  • Full-time
    • 24 months

Start dates & application deadlines

More details

There is an application Deadline for students who require student visa:

  • May 15th of each year for following Winter Semester 


IELTS or TOEFL needed


120 ECTS


On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5 (required)
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
92 (required)
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

The admission requirements for our CBS Master programmes are a first academic qualification with a minimum of 180 ECTS-Credits of a recognised university with a final grade of at least “good”. 


  • Your CV in tabular format
  • Proof of your study achievements to date (official academic transcript of records) and if already applicable the certificate of your first academic degree (e.g. Bachelor)
  • Letter of motivation: 1-2 DIN A4 pages which answers the following question: “How do you view your vocational future after your studies at CBS?”
  • Copy of your passport (and residence permit, if available)
  • Proof of English proficiency (if English is not your native language).

Tuition Fee

  • International

    15060 EUR/year
    Tuition Fee
    Based on the original amount of 7530 EUR per semester and a duration of 24 months.
  • EU/EEA

    9900 EUR/year
    Tuition Fee
    Based on the original amount of 4950 EUR per semester and a duration of 24 months.


CBS offers a one-time 3,000 scholarship (which will be spread on all semesters) for all BA, MA and the MBA full-Time program (The Fast-Track will receive a 1,500 scholarship). The scholarship is based on grades, motivation extracurricular activities but will be assessed automatically, once we receive a COMPLETE application.

There also Is a EU students Scholarships of 25%, which students can only apply to once enrolled. Maybe mention the option, that we offer some kind of support in the funding section.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing Management M.A.
Cologne Business School (CBS)


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