24 months
Duration
1255 EUR/module
825 EUR/module
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

With the English-language master's programme in International Business - Marketing Management at the CBS International Business School, students will be able to analyse markets, target groups and competitors and come up with a suitable advertising message in the most efficient channel in each case. 

Visit the official programme website for more information

Overview

The English-language master's programme in International Business - Marketing Management at the CBS International Business School is a business management master's degree programme that prepares students optimally for the challenges of working in international marketing management.

In the first semesters you will learn, among other things, how to develop modern marketing strategies, how to position brands in the digital age in the best possible way and how to set your own learning accents through business management and interdisciplinary electives.

During your master's studies you will gain a wide range of practical experience. You will deal with realistic case studies from different economic sectors and learn to test your knowledge directly in business practice. In the second semester you will also work on a problem for one of our corporate partners together with your fellow students in the "Business Project". You will evaluate data, create your own strategy and derive recommendations for action for the participating company.

Internship & semester abroad

The master's programme is completed by an internship of at least 8 weeks during the lecture-free period, which master's students can complete in a national or international company. If you wish, you can write your master's thesis as a project in a company of your choice in the fourth semester. Alternatively, you can also spend this last semester abroad at one of over 120 partner universities worldwide and write your master's thesis there.

Career

Graduates of this course of study often work in the following company and activity areas:

  • Brand and category management
  • Project management
  • Sales management /Distribution
  • Portfolio management
  • PR and communication
  • Product and pricing

Accreditation

In addition to state recognition and institutional accreditation by the German Science Council, the study programmes of the CBS International Business School are regularly checked by the FIBAA (Foundation for International Business Administration Accreditation) for content, topicality and feasibility of study. 

Programme Structure

Courses include:

  • Business Economics
  • Empirical Research Methods
  • Strategic Analysis and Management
  • Innovation and Change Management
  • Corporate Social Responsability
  • Marketing Startegies
  • Branding

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

More details
  • Please meet the following application deadline if you need a visa: May 15.
  • Possibility of application deadline extension.

Language

English

Credits

120 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
92
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5

Other requirements

General requirements

The admission requirements for our CBS Master programmes are a first academic qualification with a minimum of 180 ECTS-Credits of a recognised university with a final grade of at least “good”. 

Documents

  • Your CV in tabular format
  • Proof of your study achievements to date (official academic transcript of records) and if already applicable the certificate of your first academic degree (e.g. Bachelor)
  • Letter of motivation: 1-2 DIN A4 pages which answers the following question: “How do you view your vocational future after your studies at CBS?”
  • Copy of your passport (and residence permit, if available)
  • Proof of English proficiency (if English is not your native language).

Tuition Fee

  • International

    1255 EUR/module
    Tuition Fee
    Based on the original amount of 1255 EUR per module and a duration of 24 months.
  • EU/EEA

    825 EUR/module
    Tuition Fee
    Based on the original amount of 825 EUR per module and a duration of 24 months.
  • The fees for one month amount to 825 Euro (EU Students/ Cologne Campus and Mainz Campus) or 1,255 Euro (Non-EU Students/ Cologne Campus and Mainz Campus). 
  •  In addition, a one-off registration fee of 600 euros is charged. 

Funding

Non-EU Students Scholarship

All highly motivated non-EU applicants are given the opportunity to receive a scholarship, if they fulfill certain requirements. 

EU Students Scholarship

This scholarship is designed exclusively for new international students (Bachelor, Master and MBA) who intend to study at CBS International Business School. Each year, CBS awards scholarships in order to reduce the tuition fees for talented foreign students. Qualified students will receive a 50% scholarship off the total tuition fee. 

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Our partners

International Business - Marketing Management
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CBS International Business School

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