IB - Marketing Management CBS International Business School

Overview

Throughout the IB - Marketing Management MA program from the CBS International Business School  you acquire not only marketing knowledge but also develop a broad business-oriented foundation from business economics to supply chain management. 

Key facts

• In the first semester, you will be faced with a complex variety of marketing strategies and ways that lead to strong, distinctive, and worldwide branding. 

• In light of global competition and cultural differences, this is not some trivial task: A good strategy a) takes into account trends and customer needs, b) points to the future and c) has the power to influence markets. 

• In the second semester, you will learn the calculatory and psychological methods required for setting prices as well as how to influence sales figures, image, and length of the product lifecycle. 

• The sales strategy, on the other hand, describes the decisions for distribution channels and defines sales targets. 

• The third semester is devoted to the subject of market innovation because in the case of competitive or disruptive sectors, thought-out, anticipatory planning is necessary for launching new products or opening up new markets.

Careers and opportunities

• A Master’s in Marketing from CBS under your belt means you have specialist and practical knowledge from one of Germany’s most prestigious business schools. 

• Possible career entry points are, for example, with international consumer goods manufacturers, global conglomerates, medium-sized companies or agencies. An academic career including a doctorate is also open to you.