M.Sc. On Campus

Consumer Behaviour

University of Reading

12 months
18650 GBP/year
9250 GBP/year
Tuition fee
Apply date
Start date


The need to identify the influencing forces that affect consumer decisions underpins all marketing activities and policy formulation. Learn more in the Consumer Behaviour programme at University of Reading.


Consumer Behaviour is an inter-disciplinary social science and the programme at University of Reading is taught by academics from our Applied Economics, Marketing and Development Research Group – with academics from psychology, sociology, social anthropology, marketing, business and economics backgrounds. 

Not only will you be taught by academics undertaking consumer behaviour research you will also have the opportunity to network with businesses and organisation and work on live consumer behaviour projects. 

The programme

This programme  has been designed to ensure you are work ready with highly desirable skillset. You can be certain that our staff will work hard to bring out the very best in you, to develop a range of transferable skills and technical knowledge that will enable you to achieve your career goals and aspirations.

Programme Structure

Courses include:

  • Consumer behaviour: concepts and theories
  • Contemporary issues in consumer behaviour marketing
  • Consumer attitudes
  • Nudging and behaviour change
  • Research methods

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines


180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

  • Applicants are normally required to have a good undergraduate honours degree, ideally with upper second-class or above (or equivalent from an internationally recognised university outside the UK). Applicants who have relevant career experience are also welcome to apply.
  • Students may join immediately after their undergraduate degree, or after some years of employment to enhance career prospects by acquiring further skills. 

Tuition Fee

To alway see correct tuition fees
  • International

    18650 GBP/year
    Tuition Fee
    Based on the tuition of 18650 GBP per year during 12 months.
  • National

    9250 GBP/year
    Tuition Fee
    Based on the tuition of 9250 GBP per year during 12 months.

Living costs for Reading

903 - 1382 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Consumer Behaviour
University of Reading


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