Studyportals
M.Sc. On Campus

Marketing (International Marketing)

University of Reading

12 months
Duration
22900 GBP/year
13800 GBP/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

This Marketing (International Marketing)  programme offered at the University of Reading provides students with an understanding of marketing strategies and practices in a global context, by analysing the global marketing environment, culture and behaviours, marketing opportunities and strategy options.

Overview

Education

At the University of Reading studying Marketing (International Marketing) offers three pathways:

  • International Marketing
  • Digital Marketing
  • Consumer Marketing

Not sure which pathway to choose? Apply for the one that you feel fits you better and you will be able to change the pathway within the first few weeks from your arrival to the University.

Students taking this MSc are trained to critically assess the marketing strategies adopted by a range of global and small enterprises and offer possible solutions. The added complexity of trading across borders digitally is also featured in this very popular programme.

Programme Structure

Courses include:

  • Principles of Marketing 
  • Market Research 
  • International Strategic Management 
  • Global Marketing Management 
  • Study and Research Skills: Sources, Methods, and Practice
  • Career and Professional Development 

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

  • Full transcripts of all degree programmes taken. If these are not in English, a certified translation into English is required. 
    • An English language certificate (for example IELTS or TOEFL)
    • Contact details for two academic/professional references. 
    • Statement of purpose.
    • A copy of your passport (for international students).

Tuition Fee

To alway see correct tuition fees
  • International

    22900 GBP/year
    Tuition Fee
    Based on the tuition of 22900 GBP per year during 12 months.
  • National

    13800 GBP/year
    Tuition Fee
    Based on the tuition of 13800 GBP per year during 12 months.

Living costs for Reading

903 - 1382 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing (International Marketing)
-
University of Reading

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