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Overview
The Digital Marketing Management program offered by Staffordshire University will offer you the opportunity to keep up-to-date with the capabilities of modern internet banners, paid ads, SEO techniques and digital analytics, also, you’ll cover the rising importance of social media campaigning within organisations.
Climb the career ladder in the field of digital marketing, the fastest growing industry of the 21st century. With Staffordshire University, you will deal with modern world issues and the solutions offered up by contemporary digital marketing strategies. Through expert guidance, you will gain both technical and critical evaluation skills, and the ability to apply contemporary digital techniques using new and emerging software.
The flexible nature of this course will allow you the opportunity to explore specific aspects of digital marketing. In your first semester you will study four modules based around an advanced knowledge of the foundations of digital marketing: Scanning the Digital Environment, Strategic Marketing Communications and Media Management, Global Digital Consumer Behaviour and Experience, and Management Control and Internal Audit.
After this you will tackle the content side of digital marketing and be given the knowledge to create a global digital marketing strategy. This will be taught in two modules: Content Curation and Development, and Global Strategic Digital Marketing Management.
There's more, you'll end your course with the Co-creation with Brand Communities and Masters Work Based Project modules. The project module will provide you with the opportunity to focus on an live issue that is relevant to your workplace or placement.
Careers
After completing the Digital Marketing Management MSc you will be equipped to take on a variety of marketing management and leadership positions including:
- Digital Marketing Manager
- Senior Marketing Executive
- Campaign Manager
- SEO Executive
- PPC Executive
- Social Media Manager
- Brand Manager
Programme Structure
Courses include:
- Co-Creation with Brand Communities
- Content Curation and Development
- Digital Consumer Behaviour and Experience
- Global Strategic Digital Marketing Management
- Strategic Marketing Communications and Media Management
- The Digital Toolkit
- The Management of a Digital Marketing Project
- Work Based Project Preparation
Key information
Duration
- Full-time
- 13 months
Start dates & application deadlines
- StartingApply anytime.
More details
- The earlier you apply, the better.
Language
English
IELTS 6
Credits
180 alternative credits
Delivered
On Campus
Disciplines
Marketing Management Studies Digital Marketing View 469 other Masters in Marketing in United KingdomAcademic requirements
GPA Lower Second Class
English requirements
IELTS 6
Other requirements
General requirements
- You will usually have achieved a 2:2 in a marketing, digital or business related subject with evidence of successful attainment of marketing modules.
- Alternatively you may have professional qualifications and/or experience, please enquire.
Tuition Fee
- To be confirmed
Living costs for Stoke-on-Trent
550 - 850 GBP /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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