Marketing

Overview

You will develop new skills in areas like international branding and customer relationship marketing and expand your knowledge to be optimally prepared for your future career. With IU International University of Applied Sciences, you can study 100% online, on campus, or switch between both with our new flexible studies option.

Your door to the business world

You will head international marketing and advertising campaigns and work with partners, colleagues and agencies across the globe. An MBA in Marketing will open the door for a career as a marketing manager for a global company.

This MBA programme in Marketing at IU International University of Applied Sciences - Online expands your knowledge of marketing specifically in the areas of international branding and marketing of products and services. Among other things, you will learn how to implement systematic relationship marketing (Customer Relationship Marketing) and increase customer life time value through an understanding and knowledge of long-term customer loyalty.

BOOST YOUR CAREER. EARN A DUAL DEGREE.

With the IU and LSBU (London South Bank University) dual degree track, you get a unique opportunity – graduate with both a German and a British graduation certificate, without any extra academic requirements. The study programmes at IU and at LSBU are coordinated and therefore equivalent to each other. Start your studies at IU, apply for your British certificate* and you will automatically be awarded a degree from LSBU following your graduation if all of your study requirements have been fulfilled successfully. Send in your application form, and get in touch with our Student Advisory Team, and receive your British graduation certificate after you’ve successfully graduated from IU.