Marketing as a business discipline changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant development has also taken place around the availability and access to customer data, online trends and market research, which is very important for understanding customer behaviours and as an important stage of marketing planning.
As well as covering the traditional founding concepts and theories of marketing, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of marketing tools and learn the pros and cons of each, for the professional marketer.
Accredited by the Chartered Institute of Marketing (CIM).
If you have previously studied business, the International Marketing programme at University of Dundee can help you to develop your career more specifically in that direction. Perhaps you already do a marketing role and are looking to gain a Mater’ qualification. Or it may be an area you’re looking to move into.
If you have never studied business previously, you will be able to use your new-found knowledge to launch a career in business. We have seen many graduates who have continued working in areas related to their undergraduate studies but now have stronger business and management knowledge.
The International Marketing programme at University of Dundee option you choose also helps indicate to employers the area you have the most interest in, whether you are looking to progress in the management of people, business strategy, operations, finance or marketing/enterprise.
Graduates move into all sizes of business and across all sectors. Many graduates have launched their own businesses.
- International Marketing
- International Marketing and Branding
- International Marketing and Management
- International Marketing and Finance
- Digital and Social Media Marketing
- 12 months
Start dates & application deadlines
- Apply before
- Apply before
DisciplinesMarketing Digital Communication Digital Marketing View 199 other Masters in Digital Communication in United Kingdom
Equivalent of a UK 2:2 degree in any subject which has enabled the applicant to develop analytical and quantitative skills. If you are concerned that your qualifications do not meet our normal expectation you may apply, but you should include a short personal statement concerning your general interest in your own education, work experience and prior relevant learning. Places are limited and early application is advised even for well-qualified candidates.
International19900 GBP/yearTuition FeeBased on the tuition of 19900 GBP for the full programme during 12 months.
National8350 GBP/yearTuition FeeBased on the tuition of 8350 GBP for the full programme during 12 months.
- Ukraine, Scotland, England, Wales and Northern Ireland - £ 8,350
Living costs for Dundee
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.