M.Sc. On Campus

Marketing and Consumer Psychology

University of Sussex

12 months
22500 GBP/year
12750 GBP/year
Tuition fee
Apply date
Start date


Studying Marketing and Consumer Psychology at University of Sussex you’ll benefit from the academic expertise and industry experience in the School of Psychology and the University of Sussex Business School.


Consumer psychology is the key to understanding how consumers behave. It plays an important role in many aspects of marketing. Insights into consumer psychology enable organisations to design innovative, value-adding products and to create effective communication messages.

On this Marketing and Consumer Psychology MSc at University of Sussex, you’ll learn to:

  • evaluate the theories, concepts, tools and models used in marketing practice and understanding consumer decision making
  • apply consumer psychology theories to interpret consumer behaviour
  • use analytical skills to assess the choices consumers make
  • make informed judgements on the use of key analytical and decision-making techniques in developing and appraising marketing strategies.


Our Marketing and Consumer Psychology MSc prepares you for a range of careers – from marketing to applying psychological theories to the business world. This may include:

marketing research and customer/client insights

  • complex services in, for example, health, education and finance
  • specialist insight and consulting companies
  • international businesses

marketing, media and advertising

  • executive marketing/sales in a broad range of sectors
  • specialist media and advertising companies

branding, products and merchandising

  • research, design and innovation
  • specialist areas such as merchandising

Programme Structure

Courses include:

  • Advanced Marketing Analytics
  • Advanced Research Skills in Psychology
  • Applying Psychology in Business and Policy Contexts
  • Contemporary Applications in Consumer Psychology: Neuromarketing and Beyond
  • Digital Marketing
  • Management of Negotiation
  • Strategic Brand Management

Key information


  • Full-time
    • 12 months

Start dates & application deadlines


180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

  • You should normally have an upper second-class (2.1) undergraduate honours degree or above.
  • Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Tuition Fee

To alway see correct tuition fees
  • International

    22500 GBP/year
    Tuition Fee
    Based on the tuition of 22500 GBP per year during 12 months.
  • National

    12750 GBP/year
    Tuition Fee
    Based on the tuition of 12750 GBP per year during 12 months.

Living costs for Brighton

815 - 1383 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing and Consumer Psychology
University of Sussex


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