
Overview
You will develop a detailed understanding of consumer motivations and habits, and you will explore ways to increase brand loyalty and market share through the use of the latest digital technologies and platforms across all marketing channels at this Marketing and Digital Strategy from Leeds Beckett University . This extensive theoretical and practical knowledge will provide you with a valuable skill set and will ensure you can make a significant and measurable contribution to your employer's profitability.
In preparation for a successful career as a strategically minded digital marketer, you will either research and write your dissertation to gain an in-depth knowledge of your area of interest or you will manage a live commercial project.
Career
As a digital and strategic marketing specialist, you will stand out from the crowd when applying for roles such as digital marketing manager, marketing manager, sales manager or business development manager in organisations across all sectors. If you are interested in an academic career, you could also progress to a PhD.
- Digital strategist
- Marketing manager
- Business development manager
Get more details
Visit university websiteProgramme Structure
Courses include:
- Digital Strategy
- Strategic Marketing
- Marketing Communication Strategy
- Strategic Brand Management
- Social Media Marketing & Management
- Marketing Metrics
- Dissertation
Check out the full curriculum
Visit university websiteKey information
Duration
- Full-time
- 12 months
- Part-time
- 24 months
- Flexible
Start dates & application deadlines
- StartingApply anytime.
- Most courses don't have fixed application deadlines. But, our courses are popular - they can fill up quickly. It's best to apply as early as possible.
Language
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Credits
Delivered
Disciplines
Marketing Strategic Management Digital Marketing View 360 other Masters in Marketing in United KingdomExplore more key information
Visit university websiteAcademic requirements
English requirements
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Other requirements
General requirements
- Applicants should have at least a second class honours degree in a cognate subject of Business and Marketing, this must include at least 80 credits from marketing modules. If you have 12 months work experience in a Marketing role and the CIM Diploma, then this can be a second class honours degree in any discipline.
- All applications should be supported by a reference, either academic or professional;
Make sure you meet all requirements
Visit university websiteTuition Fee
-
International
16000 GBP/yearTuition FeeBased on the tuition of 16000 GBP per year during 12 months. -
National
9000 GBP/yearTuition FeeBased on the tuition of 9000 GBP per year during 12 months.
- PT UK: 9000
Living costs for Leeds
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check for any work restrictions
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Scholarships Information
Below you will find Master's scholarship opportunities for Marketing and Digital Strategy.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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