12 months
15000 GBP/year
8000 GBP/year
Tuition fee
Apply date
Start date


Designed to give you an in-depth understanding of the rapidly evolving field of digital marketing, this Marketing and Digital Strategy from Leeds Beckett University will also give you the skills to research and devise effective strategies to ensure organisations stay competitive and reach new audiences in today's challenging economic climate. 

Visit the official programme website for more information


You will develop a detailed understanding of consumer motivations and habits, and you will explore ways to increase brand loyalty and market share through the use of the latest digital technologies and platforms across all marketing channels at this Marketing and Digital Strategy from Leeds Beckett University . This extensive theoretical and practical knowledge will provide you with a valuable skill set and will ensure you can make a significant and measurable contribution to your employer's profitability.

In preparation for a successful career as a strategically minded digital marketer, you will either research and write your dissertation to gain an in-depth knowledge of your area of interest or you will manage a live commercial project.


As a digital and strategic marketing specialist, you will stand out from the crowd when applying for roles such as digital marketing manager, marketing manager, sales manager or business development manager in organisations across all sectors. If you are interested in an academic career, you could also progress to a PhD.

  • Digital strategist
  • Marketing manager
  • Business development manager

Programme Structure

Courses include:

  • Digital Strategy
  • Strategic Marketing 
  • Marketing Communication Strategy
  • Strategic Brand Management
  • Social Media Marketing & Management
  • Marketing Metrics
  • Dissertation

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months
    • Flexible

Start dates & application deadlines

More details
  • Most courses don't have fixed application deadlines. But, our courses are popular - they can fill up quickly. It's best to apply as early as possible.


On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • Applicants should have at least a second class honours degree in a cognate subject of Business and Marketing, this must include at least 80 credits from marketing modules. If you have 12 months work experience in a Marketing role and the CIM Diploma, then this can be a second class honours degree in any discipline. 
  • All applications should be supported by a reference, either academic or professional;

Tuition Fee

To alway see correct tuition fees
  • International

    15000 GBP/year
    Tuition Fee
    Based on the tuition of 15000 GBP per year during 12 months.
  • National

    8000 GBP/year
    Tuition Fee
    Based on the tuition of 8000 GBP per year during 12 months.
  •  PT UK: £888 for each 20 credit point module
  • Part-time rates for international students are not automatically displayed as there are specific visa requirements which generally limit students to study in the UK on a full-time basis. 

Living costs for Leeds

637 - 1103 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.



Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing and Digital Strategy
Leeds Beckett University


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