Overview
Digital Business at Emeritus Institute of Management models have completely transformed music, newspapers and ticket booking. While finance, retail, and movies are in early stages of transformation. Most business leaders agree that every industry will eventually be impacted. Digital transformation is driven by a set of principles and frameworks. Once these principles and frameworks are understood, they can be applied to any business. For example, participants will learn the framework for mediation of digital platforms, which can then be applied to food delivery as well as to private-jet rentals.
This Digital Business program offered by Emeritus Institute of Management, in collaboration with Columbia Business School Executive Education & MIT Sloan teaches the 4 essentials of creating a digital business:
- Five Domains of Digital Transformation: Understanding the Drivers that Impact Digital Strategies
- Digital Business Models: Executing A Digital Transformation
- The Platform Business Model: Leading Digital Innovations
- Digital Marketing Strategy: Driving Customer Engagement
Get more details
Visit official programme websiteProgramme Structure
Curriculum includes:
- Five Domains of Digital Transformation: Understanding the drivers that impact digital strategies
- Digital Business Models: Executing a Digital Transformation
- The Platform Business Model: Leading Digital Innovations
- Digital Marketing Strategy: Driving Customer Engagement
Lecturers
- David Rogers
- Geoffrey Parker
Key information
Duration
- Full-time
- 9 months
Start dates & application deadlines
- Starting
- Apply before
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Language
English
Delivered
Online
Disciplines
Business Administration Business Intelligence & Analytics Digital MarketingAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading). 6
PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90. 59
Other requirements
General requirements
- A completed Application Form
- Proof of diploma/degree in any field of study (Highest qualification should be submitted)
- Minimum 3 years of professional work experience
- Employment history (CV/Resume)
- University Transcripts
Tuition Fee
-
International
3000 USD/fullTuition FeeBased on the original amount of 3000 USD for the full programme and a duration of 9 months. -
National
3000 USD/fullTuition FeeBased on the original amount of 3000 USD for the full programme and a duration of 9 months.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Getting a Student Visa
This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!
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Due for update
Updated over a year ago
Check the official programme website for potential updates.