24 months
10800 EUR/year
9600 EUR/year
Tuition fee
Apply date
Start date


For you, design is not just about aesthetics. It has the potential to change the world for the better. You have a BA degree in creative disciplines and want to help create the future. Welcome to the Strategic Design programme from SRH Berlin University of Applied Sciences.

Visit the official programme website for more information


Your Programme | M.A. Strategic Design

During the Strategic Design programme from SRH Berlin University of Applied Sciences , you develop your strategic thinking skills at the interface between innovation management, brand strategy and the management of creative processes. You will not only learn to understand social and technological innovation, but also to think about it holistically and shape it for the future.   

To this end you will immerse yourself in methods and theories of corporate and brand management, design thinking, social design, transformation design, system thinking and critical thinking.

Your Career

More than ever before, companies, institutions and startups alike are realising that brand management and shaping a strategic brand identity are key to gaining and maintaining a competitive advantage.

Potential careers include

  • Design and Brand Expert

  • Creative Director

  • Service Designer

  • Experience Designer

  • Innovation Manager

With an internationally-recognised "Master of Arts" (M.A.) degree, your certificate and the Diploma Supplement meet the EU requirements from the Socrates/ECTS programme.

Programme Structure

Your Curriculum

1st semester

  • Strategic Design Introduction

  • Strategic Design Research

  • Strategic Design Synthesis

  • Content Management

  • Theory I

  • Strategic Design Profession and Best Practice I

2nd semester

  • Strategic Design Creation
  • Strategic Design Realisation
  • Strategic Design Implementation
  • Publication
  • Theory II
  • Strategic Design Profession and Best Practice II

3rd semester

  • Purpose Driven Innovation
  • Purpose Driven Innovation
  • Purpose Driven Innovation
  • Strategic Design Manifesto and Portfolio
  • Theory III
  • Strategic Design Profession and Best Practice III

4th semester

  • Master's Thesis

Key information


  • Full-time
    • 24 months

Start dates & application deadlines

More details

Non-EU applicants: Please apply at least 3-4 months before the start of the programme to have enough time for visa and travel arrangements.


120 ECTS


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Bachelor's degree in a design discipline such as design, architecture, art, photography or film - please submit your degree certificate and your transcript of records

  • proof of English language proficiency

  • Secondary School Certificate
  • letter of motivation: What goals do you want to achieve with the Master's in Strategic Design and what is Strategic Design for you?
  • curriculum vitae
  • portfolio with 15 to 20 own creative works - you can upload the portfolio with your application, send it to us or bring it with you when we invite you for a personal interview.

Tuition Fee

To alway see correct tuition fees
  • International

    10800 EUR/year
    Tuition Fee
    Based on the tuition of 5400 EUR per semester during 24 months.
  • EU/EEA

    9600 EUR/year
    Tuition Fee
    Based on the tuition of 4800 EUR per semester during 24 months.

Living costs for Berlin

836 - 1340 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Please contact us for more information: studyinberlin@srh.de

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Strategic Design
SRH Berlin University of Applied Sciences


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