12 months
Duration
18275 EUR/year
18275 EUR/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The MSc in International Marketing Management with Digital Marketing at Heriot-Watt University Dubai is designed to provide you with an understanding of marketing management in today’s global digital economy.

Visit the official programme website for more information

Overview

Through a combination of practical insight and academic knowledge, you will gain an understanding of contemporary developments in digital marketing practices and strategies and how to apply these to real-world business challenges. 

The  International Marketing Management with Digital Marketing programme at Heriot-Watt University Dubai  will be of interest to those working in (or intending to work in) the digital economy and looking to differentiate themselves within an expanding job market.

Career

The MSc International Marketing graduates possess an enviable mix of skills and abilities that can be applied in the marketing field.

Previous graduates have gone on to a wide range of successful careers including starting their own businesses, working in range of global marketing organisations, branding, advertising, digital marketing and public relations.

Programme Structure

Courses include:

  • Contemporary Consumers
  • Strategic Marketing
  • ICT Utilization with an SMR Context
  • Marketing Logistics
  • Branding and Communications
  • Advances in Digital Marketing
  • Project Management
  • Research Philosophy and Practice
  • Dissertation

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines

Language

English

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
3
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5

Other requirements

General requirements

For MSc entry, a good relevant Honours degree (first or second class) or equivalent overseas qualifications will be considered. Given the clear practical element of the programmes, we will also consider non-graduate candidates holding less than a good Honours degree, or its equivalent, but with compensating qualifications or experience may be admitted to the Postgraduate Diploma programme. Transfer to the MSc will be possible later on if exams and course work are at MSc level.

Tuition Fee

  • International

    18275 EUR/year
    Tuition Fee
    Based on the original amount of 18275 EUR for the full programme and a duration of 12 months.
  • National

    18275 EUR/year
    Tuition Fee
    Based on the original amount of 18275 EUR for the full programme and a duration of 12 months.

AED 78750

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Our partners

International Marketing Management with Digital Marketing
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Heriot-Watt University Dubai

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