Studyportals Study cover for International Marketing Management with Digital Marketing

International Marketing Management with Digital Marketing

M.Sc.
12 months
Duration
18635 EUR/year
18635 EUR/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The MSc in International Marketing Management with Digital Marketing at Heriot-Watt Dubai is designed to provide you with an understanding of marketing management in today’s global digital economy.

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Overview

Through a combination of practical insight and academic knowledge, you will gain an understanding of contemporary developments in digital marketing practices and strategies and how to apply these to real-world business challenges. 

The  International Marketing Management with Digital Marketing programme at Heriot-Watt Dubai  will be of interest to those working in (or intending to work in) the digital economy and looking to differentiate themselves within an expanding job market.

Career

The MSc International Marketing graduates possess an enviable mix of skills and abilities that can be applied in the marketing field.

Previous graduates have gone on to a wide range of successful careers including starting their own businesses, working in range of global marketing organisations, branding, advertising, digital marketing and public relations.

Programme Structure

Courses include:

  • Contemporary Consumers
  • Strategic Marketing
  • ICT Utilization with an SMR Context
  • Marketing Logistics
  • Branding and Communications
  • Advances in Digital Marketing

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines

Language

English
IELTS or TOEFL needed

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5 (required)
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
90 (required)
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Tuition Fee

  • International

    18635 EUR/year
    Tuition Fee
    Based on the original amount of 18635 EUR for the full programme and a duration of 12 months.
  • National

    18635 EUR/year
    Tuition Fee
    Based on the original amount of 18635 EUR for the full programme and a duration of 12 months.

AED 75600

Funding

  • A special International Student Scholarship of up to 50% of the tuition fee will be offered to a maximum of 50 students.
  • This scholarship will be open to all applicants for any of the foundation, undergraduate and postgraduate programmes.
  • These scholarships will be awarded based on a range of criteria including merit, sports, service to community/industry etc.
  • Students who are awarded the International Student Scholarship are expected to voluntarily contribute to the University’s marketing efforts in their respective countries.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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International Marketing Management with Digital Marketing
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Heriot-Watt Dubai

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