Through a combination of practical insight and academic knowledge, you will gain an understanding of contemporary developments in digital marketing practices and strategies and how to apply these to real-world business challenges.
The International Marketing Management with Digital Marketing programme at Heriot-Watt University Dubai will be of interest to those working in (or intending to work in) the digital economy and looking to differentiate themselves within an expanding job market.
The MSc International Marketing graduates possess an enviable mix of skills and abilities that can be applied in the marketing field.
Previous graduates have gone on to a wide range of successful careers including starting their own businesses, working in range of global marketing organisations, branding, advertising, digital marketing and public relations.
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- Contemporary Consumers
- Strategic Marketing
- ICT Utilization with an SMR Context
- Marketing Logistics
- Branding and Communications
- Advances in Digital Marketing
- Project Management
- Research Philosophy and Practice
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- 12 months
- 24 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
DisciplinesMarketing Management, Organisation & Leadership Digital Marketing
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We are not aware of any academic requirements for this programme.
For MSc entry, a good relevant Honours degree (first or second class) or equivalent overseas qualifications will be considered. Given the clear practical element of the programmes, we will also consider non-graduate candidates holding less than a good Honours degree, or its equivalent, but with compensating qualifications or experience may be admitted to the Postgraduate Diploma programme. Transfer to the MSc will be possible later on if exams and course work are at MSc level.
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International18275 EUR/yearTuition FeeBased on the original amount of 18275 EUR for the full programme and a duration of 12 months.
National18275 EUR/yearTuition FeeBased on the original amount of 18275 EUR for the full programme and a duration of 12 months.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.