12 months
Duration
17900 GBP/year
14250 GBP/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Are you looking to move into fashion, accelerate your fashion career, set up your own business, or extend a family enterprise? This fast-paced, practical International Fashion Marketing course at Coventry University is ideal for a wide range of ambitious, highly motivated students seeking a springboard to a career in global fashion marketing. 

Visit the official programme website for more information

Overview

Analyse the global markets for fashion and retail, and learn to manage fashion brands. Examine global trends in business systems, standards and practices. Explore product development and consumer behaviour, and choose to specialise in digital fashion marketing, luxury fashion marketing or beauty and fragrances marketing.

Career prospects 

This International Fashion Marketing course at Coventry University is intended to equip you with the skills you need to become an effective leader in fashion marketing, addressing the intellectual, financial and cultural demands of an ever-changing society and global fashion audience.

In addition to your fashion-specific skills, you’ll develop a range of broader, transferable skills in management, communication, teamwork, decision-making and strategic thinking. You’ll also learn to devise entrepreneurial and innovative solutions to problems which arise in fashion businesses. All of these skills are in high demand among employers in the global fashion industry.

The global perspective afforded by this programme will prepare you to work internationally, or based in one country but trading with others, or based anywhere but responding to a global market for your fashion goods and/or services.

Programme Structure

Courses include:

  • International Strategic Fashion Marketing and Management
  • Innovations in Fashion Branding, Trends and Product Development
  • Research Methods in Fashion, Hospitality and Tourism Management
  • Creative Project Management for the Fashion Industry
  • International Digital Innovation Fashion Marketing Project
  • International Luxury Fashion Marketing Project 

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • A second class honours degree (2:2) or equivalent.
  • Applications from candidates with relevant experience will be considered on an individual basis. Work experience is desirable but not essential. 

Tuition Fee

To alway see correct tuition fees
  • International

    17900 GBP/year
    Tuition Fee
    Based on the tuition of 17900 GBP per year during 12 months.
  • National

    14250 GBP/year
    Tuition Fee
    Based on the tuition of 14250 GBP per year during 12 months.
  • UK: £15,450 (with Professional Practice)
  • International: £18,950 (with Professional Practice)
  • EU:TBC

Living costs for London

1137 - 2157 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Our partners

International Fashion Marketing
-
Coventry University

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