24 months
Duration
10000 EUR/year
Free
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Economics and Business Administration - Business-to-Business Marketing And Purchasing programme from Aarhus University focuses on the managerial challenges related to operating in industrial markets.

Visit the official programme website for more information

Overview

The Economics and Business Administration - Business-to-Business Marketing And Purchasing programme from Aarhus University prepares students for a wide range of careers, mainly in the private sector. Students on the programme gain skills in areas such as business-to-business marketing and strategy, purchasing management, relationship management, innovation, pricing, and the regulation of cooperation in business markets. 

Firms operating in business markets cater to the needs of other firms rather than private households, and in so doing they face specific challenges and opportunities. Business-to-business activities constitute the main part of any developed economy, and managers who are able to understand, develop and manage such activities – upstream as well as downstream – are an important asset to firms.

Career

This dual understanding makes graduates perfect for job positions such as key account manager (on the selling side) or category manager (on the buying side) – positions that hold many future career possibilities. Over time, graduates may develop careers within sales and marketing or purchasing, or they may choose to alternate between the two. With their knowledge and understanding of the many relationships between the firm and its various stakeholders, graduates will be well suited to a range of general management positions.

We want to help our students find successful careers. Students can always contact our Career Services for advice and assistance with getting onto the Danish labour market.

Programme Structure

Courses include:

  • Marketing Theory
  • Buyer-Supplier Relationships and Networks
  • Innovation in Buyer-Supplier Relationships
  • Business-to-Business Marketing Research Methods
  • Pricing Strategy
  • Business-to-Business Purchasing Management
  • Business-to-Business Sales and Marketing Management
  • Regulating Marketing and Purchasing Cooperation

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

Credits

120 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Students that hold a Bachelor of Science degree in Economics and Business Administration (HA) or variants hereof from Aarhus University can pursue direct admission to the MSc programmes in Economics and Business Administration after they complete their Bachelor’s degree programme.
  • If you hold a Bachelor’s degree in Economics and Business Administration, Bsc (HA) from one of the Danish universities, you fulfill the specific admission requirement for the Master’s degree programmes in Economics and Business Administration (cand.merc.).
  • If you hold a Graduate Diploma in Business Administration (HD), you can also pursue admission to the MSc programmes in Economics and Business Administration. However, it is required that you complete supplementary courses corresponding to 20 ECTS.

Tuition Fee

To alway see correct tuition fees
  • International

    10000 EUR/year
    Tuition Fee
    Based on the tuition of 10000 EUR per year during 24 months.
  • EU/EEA

    Free
    Tuition Fee
    Based on the tuition of 0 EUR per year during 24 months.

Living costs for Aarhus

6639 - 10051 DKK /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Our partners

Economics and Business Administration - Business-to-Business Marketing And Purchasing
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Aarhus University

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