Media Management

University of Stirling

Overview

The  Media Management  MSc course from  University of Stirling is constantly evolving in order to keep up with the rapidly changing global media landscape. It also prepares media managers to meet the challenges posed by unprecedented change and increased competition across the media environment.

As a student, you’ll benefit from being taught by highly qualified, international-standard tutors, and will graduate with strong management skills and an analytical perspective on the media industry. You’ll also develop a firm understanding of the evolving regulatory and policy environment in which the media operates.

This course provides a theoretical and case-study-based foundation in media economics, finance and business strategy – with advanced study in contemporary media, cultural theories and training in appropriate research methodologies.

Career opportunities:

MSc Media Management graduates who have entered into employment over the past two years are currently working as:

• Editor-in-Chief
• Reputation Executive
• Social Media Researcher
• Communications Executive
• Lecturer
• Online Marketer

Some of the organisations they work for include:

• BBC Worldwide
• Channel 4
• China Radio HIT FM
• Vodafone Greece
• Radio One India (A Midday/BBC Joint Venture)
• MTV
• Asia Reach Media
• McCann Universal Media

You don’t necessarily need to progress into a career in the media industry. A Media Management degree is a solid foundation upon which to base a career in a variety of different fields - as shown by some of the potentially less obvious roles that our Media Management graduates are currently working as:

• Area Manager
• Regional Sales Director
• In-house Lawyer
• Head of Finance